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Search and Information Access
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Search, navigation, and discovery
are the technologies companies deploy to guide a seeker to the
information that will resolve her question, as well as support
information owners’ efforts to deliver adequate quality
of search experience. The technologies drive ecommerce, marketing,
online sales, corporate Web sites, intranets, customer and partner
portals, and all business applications that use a combination
of structured and unstructured information. Done well, these
technologies can deliver huge benefits.
We have spoken with companies
that eliminated 60 percent of customer support calls, increased
average order size by 270 percent through great searchandising/merchandising,
and saved $5 million by improving information access for employees.
Technology is not enough to
succeed: you need the right expectations, metrics, practices
and resources, and at least decent content.
Our research helps you evaluate your current situation, what
investments will produce the best results for you, and how
to organize to tackle your project. |
RESEARCH TOPICS:
I'm thinking the topic is SEARCH,
with these as bullets/sub-topics on this landing page....
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CONSULTING
If your search, navigation and discovery
technologies are not producing the benefits you need, the solution may
lie in new technology, new practices, better content, or some combination.
Rather than rush to buy new technology and hope things get better, it
makes sense to take a more careful look at your situation. Use our experience
and expertise to:
- Set the right goals and metrics
- Establish the right practices
- Assess the state of your content and current search experience
- Build a governance model that fits your organization
- Identify the complete range of requirements for all key stakeholders
- Use our in-depth research (spanning more than 200 criteria) to identify your short list
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