3 Agility Secrets your Competitors Know about Personalized Business
I see trends in three broad categories of agile customer experience tricks companies use to be responsive to customers’ desires:
- Personalization, which adapts the relationship to the customer, adjusting the dialog between the business and the customer to streamline the customer experience
- Customization, which adapts the product or service to the customer’s specific needs
- Targeting and segmentation, which adjust marketing methods and messages for subsets of customers (segments or audiences)
Which of these tricks do you use? Vote here: http://susanealdrich.com/2012/10/30/3-agility-secrets-your-competitors-know-about-personalized-business/
Your competitors are using 3 great tricks –personalization, customization, and/or targeted marketing– to get and keep customers.
0 comments
Be the first one to comment.
You must be a member to comment. Sign in or create a free account.