I see trends in three broad categories of agile customer experience tricks companies use to be responsive to customers’ desires:

• Personalization, which adapts the relationship to the customer, adjusting the dialog between the business and the customer to streamline the customer experience
• Customization, which adapts the product or service to the customer’s specific needs
• Targeting and segmentation, which adjust marketing methods and messages for subsets of customers (segments or audiences)

Which of these tricks do you use? Vote here: http://susanealdrich.com/2012/10/30/3-agility-secrets-your-competitors-know-about-personalized-business/

Your competitors are using 3 great tricks –personalization, customization, and/or targeted marketing– to get and keep customers.