3 Agility Secrets your Competitors Know about Personalized Business

Posted Tuesday, October 30, 2012 in Marketing by Susan Aldrich

I see trends in three broad categories of agile customer experience tricks companies use to be responsive to customers’ desires:

  • Personalization, which adapts the relationship to the customer, adjusting the dialog between the business and the customer to streamline the customer experience
  • Customization, which adapts the product or service to the customer’s specific needs
  • Targeting and segmentation, which adjust marketing methods and messages for subsets of customers (segments or audiences)

Which of these tricks do you use? Vote here: http://susanealdrich.com/2012/10/30/3-agility-secrets-your-competitors-know-about-personalized-business/

Agility Tricks

Your competitors are using 3 great tricks –personalization, customization, and/or targeted marketing– to get and keep customers.


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