Best of Our Customer Co-Design Articles

Posted Thursday, February 6, 2014 in Customer Experience by Patricia Seybold

Here are our best recent articles to help you get your customers more engaged in your customer impacting projects this year:

  1. Four Things that Will Doom Your Customer-Centric Initiatives
  2. Setting Expectations for Customer Engagements
  3. What Customer Co-Design Options Fit Your Purview?

In 2014: Deliver Breakthrough Customer-Centric Results

What if you could deliver fantastic results in 2014: exciting new products, great customer uptake, leave your competitors in the dust, and deliver incredible value to your end-customers which will translate into broader reach, faster adoption, higher revenues, and lower costs? You can. It’s simple to do. Select the right target customers and get them engaged all the way through your planning, development, piloting, launch, and rapid iteration of any customer-impacting projects. You’ll inject customer-centricity into all of those steps in any project by engaging customers (or target end-users) to help. You’ll have guaranteed early adopters, and they’ll help you cross the proverbial chasm by ensuring that you’ve considered and dealt with all the potential roadblocks to adoption.

Face-to-Face Observations and InterviewsHow To Interview Customers

To get you started on your customer engagement journey, try this: Interview a set of target customers for your next planned project or initiative. Get ready by reading Ronni Marshak’s “How To Interview Customers” article. You’ll be amazed by the important but not-so-obvious showstoppers you’ll discover from talking to 40 customers. Want help? Interviewing customers is our forte. For as little as $20,000 we can give you a huge leg up on your next customer-impacting project by interviewing customers for you or with you and teaching you how to do it like a pro!

Interviewing End-Customers
Tips and Sample Questionnaires
By Ronni T. Marshak, EVP and Senior Consultant, Patricia Seybold Group, February 6, 2014



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