Microsoft Won’t Brand Its Own Phones ‘Microsoft Mobile’ — Nor Use Nokia’s Name For Long | TechCrunch

Posted Monday, April 28, 2014 in Online, Mobile & IT by Scott Jordan

In an article in TechCrunch, Steve Elop is quoted as saying:

“'Now that we are One company, the marketing and product folks will lay in the plans for the shift to a consistent brand. While we are not ready to share precise details, i can assure you that it will not be the 'Nokia Lumia 1020 with Windows Phone on the AT&T LTE Network'… too many words! That somehow doesn’t roll off the tongue…' he added.

So basically Microsoft’s phones are going to be badged Lumia or Surface or Xbox — or some shiny new streamlined phone brand that resonates with other existing Microsoft services."

 

Right.  Spend a billion bucks on one of the most storied names in the market, and rush to nuke the brand as soon as it’s yours. Why are acquisitions often so stupid?  Nokia has a fabulous brand.

--Scott



 

0 comments


Be the first one to comment.

You must be a member to comment. Sign in or create a free account.