Target Competing with Amazon by Price-Matching

Posted Tuesday, January 8, 2013 in Customer Experience by Scott Jordan

I found this article interesting:

Target vows to match Amazon’s prices

Experts say other retailers may join bid to stamp out ‘showrooming’

"Target has Amazon in its crosshairs. Fed up that customers scan the store’s aisles with one eye on their smartphones, and often end up making purchases online for less — a practice known as showrooming — the big-box retailer Tuesday promised to match Amazon’s prices year round.

'We know that our guests often compare prices online,' Gregg Steinhafel, Target’s chairman, president and CEO said in a statement. If a customer buys a qualifying item at Target and then finds an identical item for less in the following week’s Target circular or within seven days on either,, and, Target will match the price."

By Quentin Fottrell

Good for them. Maybe not so good for Amazon, whose margins are razor-thin.

Fry's has had a match-Internet-pricing policy for a while now. It's saved me tons-- just scan the barcodes with Google's Shopper app. They'll meet the best price.



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