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Trump's Tweets: Cyber-Bullying or Citizen-Direct Dialogue? by Patricia Seybold in Social MediaPresident-Elect Donald Trump's Tweets were interesting during his candidacy, but now that he is President-Elect, they have taken on new meaning. Now Trump is setting national policy with his tweets and nobody knows what to do about it. This will be the first US President who uses Twitter as his ...
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Linked In + Microsoft: The End of Office Productivity by Patricia Seybold in Social MediaMy heart sank when I read that Linked In and Microsoft would be merging. "Another tool I'll no longer use," was my initial reaction. Why? Because of the big brother factor. For some non-logical reason, I am OK with LinkedIn "knowing" whom I know, but not OK with Microsoft doing ...
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Has Twitter Forgotten its Customers? by Patricia Seybold in Social MediaWhat interests me the most about Twitter as a platform and an infrastructure is its ability to help support social and political movements, more than its potential as a marketing tool. This came home to me when I watched this recent 14-minute TedTalk by Siyanda Mohutsiwa about How Young Africans ...
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News from Nepal (via Facebook) by Patricia Seybold in Social MediaI have a young friend on the ground in Katmandhu, Alex Ulin. Thanks to social media, her friends and family have been able to stay in touch with her. Alex Ulin and Max Silverman arrived in Katmandhu a few days before the earthquake hit. Luckily, they were not injured in ...
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CaringBridge: An Almost Perfect Customer Ecosystem by Patricia Seybold in Social MediaBy Patty Seybold If you haven’t heard of CaringBridge.org, you should know about it. Eventually you, or someone in your family, will be dealing with a major health issue. CaringBridge provides the support infrastructure to deal with one of the most important, highly emotional, and time-consuming activities that a care-giving ...
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What’s the Value of Twitter’s Ecosystem? by Patricia Seybold in Social MediaAt Twitter’s current stock market valuation, its market cap is $24 billion. Twitter currently has 232 million monthly active users. So each tweeter (Twitter end-customer) is therefore worth $103 to Twitter’s shareholders. (Using the same logic, each active Facebook user is worth $100 to Facebook.) But there’s more. Twitter has ...
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What Could Destroy Twitter’s Customer Ecosystem? by Patricia Seybold in Social MediaLike any customer ecosystem, the entire multi-billion dollar ecosystem that is based on Twitter is critically dependent on one thing: keeping its end-users happy and coming back for more. We’ve identified four customer-critical activities for which customers use Twitter: Strut my stuff Track current events Get help Learn from/appreciate others ...
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Is There Hidden Value in Twitter? by Patricia Seybold in Social MediaLast week, Twitter announced it will go public soon, in the obvious way, with a tweet. This IPO pre-announcement set the pundits and analysts buzzing about the possible value of the company based on revenue and earnings multiples, monetization strategies, mobile marketshare, and the value of the customer profile information ...
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Yeah! Red Sox Owner, John Henry, Just Bought the Boston Globe! by Patricia Seybold in Social MediaWhen I wrote about the Globe's amazing coverage of the Boston Marathon bombing, I was really impressed with the reporting, but also with the editorial team's use of social media to help them in their round the clock coverage. The Globe used social media to correct misinformation, to gather tips ...
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Citizens' Reactions to Boston Marathon Bombing: Good and Bad by Patricia Seybold in Social MediaIn the aftermath of the horrific bombing of the iconic Patriots’ Day Boston Marathon—it seems to me that officials and citizens, first responders, and the Internet—have all played important supportive roles. Unfortunately, US residents are getting a series of lessons in how to cope with senseless mass violence. These are ...
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Facebook Search Graph Is Here: Fix Your Privacy Settings (Again!) by Patricia Seybold in Social MediaFacebook Graph Search joins Timeline and Newsfeed as a third “capability” in Facebook that most of us didn’t want and haven’t welcomed. The clue is in the name itself. No real person wants to search the “social graph.” Only robots spawned by marketers do. Facebook Graph Search lets applications and ...
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Swipp: A More User-Friendly Answer for Social Search? by Patricia Seybold in Social MediaEnter Swipp.com. According to this article in Wired, Swipp was planning to remain in stealth mode a bit longer, but decided to launch early in response to Facebook Graph Search. Right now, it offers mobile apps that let you take pictures, comment, and find and discover things of interest. It’s ...
