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  • Angie’s List Doesn’t Arm Its Front-Line Troops

    Don’t Ask for Customer Feedback if You Don’t Know What’s Going On

    by Ronni Marshak

    A recent customer experience with Angie’s List went wrong on many levels simply because the company representative didn’t know what was going on!

    Apr. 16, 2015
    All Members
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  • Unsubscribe Me!

    How Easily Do You Let Customers Go, and How Well Do You Entice Them to Come Back?

    by Ronni Marshak

    Suffering from email overload? Start using those unsubscribe links on most email communications. But you will find that it is easier to get off some companies’ lists than others.

    Apr. 2, 2015
    Strategies
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  • Zopa: Peer-to-Peer Lender Celebrates 10 Years

    Spawned a Global Multibillion Industry; Still Going Strong

    by Patricia Seybold

    Over 50,000 British consumers have invested in providing loans to over 100,000 British consumers and small business owners via Zopa since 2005. Lenders have provided £770,000 of their money to their peers, ...

    Mar. 20, 2015
    Strategies
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  • Creating Customer-Centric Websites

    Ensure that Your Customers Can Easily Accomplish What They Came to Do

    by Ronni Marshak

    Your web site should clearly demonstrate that you understand what it is that your customers are trying to do—their key scenarios—as they relate to your products and services. Are you putting your ...

    Mar. 5, 2015
    All Members
    click to read more