Become a Customers.com member to gain access to full articles, the Forum and more!

Featured Forum Posts View All

Latest Articles View All

  • IBM Watson Engagement Advisor Update

    Virtual Assistants that Use Cognitive Technology to Think and Learn

    by Mitchell Kramer

    How does IBM Watson Engagement Advisor stack up in providing virtual assisted-service across customer service channels? Its virtual assistants can answer many types of customers’ questions and, through usage, can learn to ...

    May. 20, 2015
    Technologies
    click to read more
  • Malaysia Airlines

    Can Digital Transformation Help the Turnaround?

    by Patricia Seybold , Susan Aldrich

    Malaysia Airlines embraced digital marketing from 2012 to 2014 by migrating to a unified marketing platform and partnering with experts. When twin disasters struck in 2014, marketing was able to communicate to ...

    May. 12, 2015
    All Members
    click to read more
  • Suncorp Group Increases Online Revenues

    A Digital Transformation Success Story

    by Susan Aldrich

    Digital Transformation can be a key to effective marketing. Learn how Suncorp Group’s digital strategy, combined with a digital marketing maturity model, is leading to impressive results.

    Apr. 29, 2015
    All Members
    click to read more
  • Angie’s List Doesn’t Arm Its Front-Line Troops

    Don’t Ask for Customer Feedback if You Don’t Know What’s Going On

    by Ronni Marshak

    A recent customer experience with Angie’s List went wrong on many levels simply because the company representative didn’t know what was going on!

    Apr. 16, 2015
    All Members
    click to read more