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  • IBM Watson Engagement Advisor Update

    Virtual Assistants that Use Cognitive Technology to Think and Learn

    by Mitchell Kramer

    How does IBM Watson Engagement Advisor stack up in providing virtual assisted-service across customer service channels? Its virtual assistants can answer many types of customers’ questions and, through usage, can learn to ...

    May. 20, 2015
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  • Malaysia Airlines

    Can Digital Transformation Help the Turnaround?

    by Patricia Seybold , Susan Aldrich

    Malaysia Airlines embraced digital marketing from 2012 to 2014 by migrating to a unified marketing platform and partnering with experts. When twin disasters struck in 2014, marketing was able to communicate to ...

    May. 12, 2015
    All Members
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  • Suncorp Group Increases Online Revenues

    A Digital Transformation Success Story

    by Susan Aldrich

    Digital Transformation can be a key to effective marketing. Learn how Suncorp Group’s digital strategy, combined with a digital marketing maturity model, is leading to impressive results.

    Apr. 29, 2015
    All Members
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  • Angie’s List Doesn’t Arm Its Front-Line Troops

    Don’t Ask for Customer Feedback if You Don’t Know What’s Going On

    by Ronni Marshak

    A recent customer experience with Angie’s List went wrong on many levels simply because the company representative didn’t know what was going on!

    Apr. 16, 2015
    All Members
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