Senior Consultant, Patricia Seybold Group
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Sue McKittrick reports on business-to-business marketers’ use of technology. She is an authority on the challenges of implementing marketing automation platforms and the steps vendors are taking to help their customers succeed. She is also expert in development of content strategies to draw customers’ interest and their implementation through content curation platforms, social media, and nurturing programs.
McKittrick advises business executives on analysis of market opportunities, customer segmentation, lead management, and how to establish the process and technology infrastructure needed to adapt to customers’ increased reliance on digital information.
Clients. Sue’s clients have included Microsoft, Genpact, COSO, the MIT Sloan CIO Symposium, and several smaller organizations.
Background. Sue’s expertise is grounded in more than 30 years of practical experience as a marketer and business consultant.
Earlier in her career, McKittrick spearheaded nationwide marketing initiatives for PricewaterhouseCoopers, including leadership of industry marketing for the Advisory practice, successful re-launch of the Firm’s governance, risk and compliance practice, and direction of improvements in marketing infrastructure to support double-digit growth in the Advisory practice. Before that she consulted for nine years on management and technology matters for Price Waterhouse, led marketing for a high-growth technology firm, and coordinated research for a mid-size consulting firm.
Educational Background. Sue earned an MBA from Stanford University Graduate School of Business and a BA in economics from Wellesley College.
Personal Interests & Affiliations. In her spare time, Sue enjoys hiking, gardening, cooking, and home fix-it projects. She reads mystery novels when her “serious” book group takes a summer hiatus.