About the guides.

As a compliment to the book, Outside Innovation, these guides are a series that will explore the five customer roles, five core competencies, and five steps needed to harness customer-led innovation.

The Five Roles Your Customers Should Be Playing How Engaged Are Your Customers in Shaping the Future of Your Business?

Step 1: Identify and Study Lead Customers The Key First Step to Outside Innovation

Step 2: Provide Customer Tools The Key Second Step to Outside Innovation

Step 3: Nurturing Customer Communities The Key Third Step to Outside Innovation

Step 4: Empowering Customers to Strut Their Stuff The Key Fourth Step to Outside Innovation

Step 5: Open Up Your Products and Engage Customers in Peer Production The Key Fifth Step to Outside Innovation

Core Competency 1: Mastering the First Core Competencies: Incorporating Story-Telling into Your Organization’s DNA

Core Competency 2: Effective Community Building The Second Core Competency

Core Competency 3: Customer Co-Design The Third Core Competency

Core Competency 4: Opening Up Product Development Mastering the Fourth Core Competency

Core Competency 5: Leveraging Peer Production and Peer Promotion Mastering the Fifth Core Competency

We will be adding more guides. So we recommend you bookmark this page and check back often.