eNews - February 5, 2008

Customer co-design and customer-led innovation are two “secrets” of many of today’s most successful companies. If you’re about to embark on any new customer-impacting initiative, you should consider the benefits of Customer Scenario^® Mapping. It’s a mature, proven methodology developed specifically to support customer co-design and customer-led innovation.

"Six Sigma is really slow. For us, it takes 6 to 9 months to come up with a new solution, and then we still have to implement it! Using Customer Scenario Mapping, we were designing the new process in three days, and we knew it was what customers needed." - VP, Customer Experience, High Tech Fortune 100 company.

For Patty Seybold's report on why and when to use Customer Scenario Mapping, click here.

Want to be trained on how to measure, monitor, and continuously improve the things that matter most to your customers?

Customer Scenario Mapping is the best way to prioritize and redesign your processes from your customers' perspective. Join us in a 2.5-day, hands-on, learn-by-doing, knowledge transfer workshop to learn the fundamentals of our proven methodology.

CUSTOMER SCENARIO INTRODUCTORY TRAINING     A Core Competency for Co-Designing Your Business with Customers     March 4-6, 2008 — Boston, MA     Fee: $3,000 (team discounts available)     More info and to register, click here.

Make it easy for customers, employees, partners, and stakeholders to do business with you by becoming an "outside in" organization. Using this technique, you can:

• Measure, monitor, and continuously improve what matters most to customers.
• Build a core competency you can use to improve profitability.
• Build consensus across fiefdoms and organizational boundaries.
• Gather customer and partners’ ideal requirements.
• Identify and prioritize information, resources, applications, and technology.
• More about this methodology, click here.

The $3,000 fee includes (per person):

• 2.5-day methodology transfer and training course led by our Master Consultants.
• Ongoing coaching as you return to run practice sessions with your internal stakeholders and prepare for certification.
• Plus: One-year membership in our CSM Exchange community of practice. More info.
• Plus: One-year membership to Patricia Seybold Group's research. More info.
• Course materials in hardcopy and electronic formats.
  

Unlike conferences and seminars, where hundreds of people listen to a presentation by "experts," and vendors demonstrate their technology solutions, our workshops are designed to address specific issues of each of the participants, with individual coaching by our master consultants. Therefore, space is limited.

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