Crowdsourcing vs Collaboration

Posted Wednesday, October 31, 2012 in Social Media by Ruthann Swain

I am on the verge of writing a blog about what I was calling customer collaboration using social media, but others seem to think of it as crowdsourcing. I see it is listed seperately in the article topics. In layman terms what would you say the difference is?


  • Ronni_author
    Ronni Marshak on October 31, 2012 at 5:23 p.m.
    It seems to me that social media is broader than crowdsourcing. Getting the opinions or marching orders from a crowd is one use of social media, which also includes socializing, discussions, sharing of content, etc.

    What do others think?

  • Patty_author
    Patricia Seybold on October 31, 2012 at 5:49 p.m.

    Great Question, Ruthann!

    I view crowdsourcing as a form of innovation: when products and services are CREATED by end-customers. Open Source software is the canonical example of crowdsourcing. Other examples are the Huffington Post, which is partly curation (e.g. abstracts and links from others' publications and blogs), and partly CREATED by volunteer commentators who provide a good part of the content.

    If THIS forum really took off, we would have crowdsourced content for our community! Thanks for contributing!!!


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