How to inspire customers to buy from you

Posted Thursday, August 23, 2012 in Innovation by Rob Landry

I bumped into a great TED Talk today that I wanted to share. 

In it, Simon Sinek talks about how certain companies inspire customers to buy with them by aligning the "Why" (cause) with customer aspirations.

I hope you find it interesting and good food for thought.

1 comment


  • Patty_author
    Patricia Seybold on October 19, 2012 at 5:31 p.m.
    Wow! Rob! This is really great! Anyone developing or marketing a product or service or writing a business plan should watch this great video! Patty
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