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Date: Wednesday, October 24, 2007
Time: 11:00 AM Pacific / 2:00 PM Eastern
Free Webinar Online communities and social networks are changing the ways organizations do business in this customer-empowered, Web 2.0 world. Different companies have taken different paths in defining the ownership of community initiatives. But “community” is, almost by its very nature, a cross-departmental thing. Interactions with community members, therefore, don’t always fall neatly within the established (and often guarded) lines that define business units. So where should community belong?
Join Matthew Lees of the Patricia Seybold Group and Bill Johnston, Director, Community & Research of Forum One Communications, for this live Webinar in a discussion of these questions and issues:
Who should be responsible and accountable for community? Who should fund it?What problems can arise — both within the company and within the community — if the “wrong” group owns it?Do the answers to these questions depend on the industry, the type of community, or other things?Participants will receive a copy of our report Who Owns Community?
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