Marketing RSS feed for Forum

  • Facebook's New Search "Graph" by Patricia Seybold in Marketing
    Uh oh! Stand by... A lot of your seemingly unimportant Facebook posts and likes are about to be amplified as Facebook unveils its new social search capability. I haven't studied this in detail yet (not looking forward to what I'll probably find revealed about myself!). In the first round of ...
    Jan. 17, 2013
  • 3 Agility Secrets your Competitors Know about Personalized Business by Susan Aldrich in Marketing
    I see trends in three broad categories of agile customer experience tricks companies use to be responsive to customers’ desires: Personalization, which adapts the relationship to the customer, adjusting the dialog between the business and the customer to streamline the customer experience Customization, which adapts the product or service to ...
    Oct. 30, 2012
  • Retail Best Practices for Targeted Merchandising and Personalization by Susan Aldrich in Marketing
    What are the Benefits of Targeted Merchandising? Merchandising is the practice of maximizing sales by leveraging product design, packaging, pricing, display, and most importantly, selection. Targeted merchandising selects content (including products and offers) for consumers based on traits such as consumer context or behavior, or based on rules set by ...
    Aug. 23, 2012