How Alaska Airlines has Implemented its Mobile Strategy

Posted Saturday, May 12, 2012 in Innovation by Patricia Seybold

Curtis Kopf, Managing Director of Customer Innovation at Alaska Airlines and Shehryar Khan of UberMind, the mobile development firm they partnered with (which is now part of Deloitte), discuss how they developed Alaska Air's mobile apps.

Shehryar Khan and Curtis Kopf at SIC2011 from Seattle Interactive Conference on Vimeo.

1 comment

  • Patty_author
    Patricia Seybold on May 12, 2012 at 12:44 p.m.
    This is a great blow-by-blow description of how to think about and how to implement a mobile strategy that starts from what your customers actually want to do. Note that they used 2-week development sprints and had their frequent travellers continuously provide feedback for each iteration.
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