Showing search results for ""smart customization""
-
Customer Co-Design for Elder Independence
Approach for Elders to Age in Their Homes
by Patricia Seybold in ArticlesThere are currently 5 million people in the U.S. over the age of 85. By 2050, there will be 21 million of us. Life expectancies are also increasing. There isn’t ... -
Being Creative on Zazzle.com
How Easy Is It to Create (and Sell) Your Own Customized Products?
by Ronni Marshak in ArticlesIn the world of smart customization, Zazzle.com sets a good example by making it easy for creative customer entrepreneurs to create and sell customized products. Zazzle provides tools and tips ... -
Pandora: Delivering Personalized Internet Radio
How Pandora Internet Radio Combines Taxonomy, Crowdsourcing, and Personalization to Improve Music Playlists
by Patricia Seybold in ArticlesAs is the case with many electronic publishing efforts, Pandora Radio has merged the best of both worlds: a professional taxonomy with the wisdom of the crowds. Professional musicians have ... -
Smart Transportation: Mobility-on-Demand
A Vision for CityCars and Smart Cities from MIT Media Lab's Smart Cities' Group
by Patricia Seybold in ArticlesMost of the world's car-sharing programs are currently two-way programs. You pick up a car, like a Zipcar, at a convenient location, and then return the car to the same ... -
How Adidas Moved to Smart Customization & Personalized Coaching
A Journey from Mass-Produced to Smart Customization
by Patricia Seybold in ArticlesAdidas pioneered in custom footwear and was an early leader in mass-customization. This brief case study describes the history of customization at Adidas from removable studs to just-in-time personalized coaching. ... -
CustoMax: Platform & Ecosystem for Custom-Tailored Apparel
A Journey from Mass-Produced to Smart Customization
by Patricia Seybold in ArticlesCustoMax is a customer-centric ecosystem for made-to-fit mass-customized suits, apparel, and shoes. Bas Possen’s tailoring business became a platform for smart customization involving hundreds of retailers, fashion manufacturers—European lean manufacturing ... -
Spreadshirt: Customers Want to Create Their Own Brands and Amplify Your Brand
Best Practices from the MIT Smart Customization Seminar 2008
by Patricia Seybold in ArticlesWhy do customers love to create their own T-Shirts? “If it’s not on a shirt, it didn’t happen,” says Jana Eggers, Spreadshirt’s CEO. Customers value the ability to create their ... -
Mars Direct: Customized Candy Combats Commoditization
Best Practices from the MIT Smart Customization Seminar 2008
by Patricia Seybold in ArticlesLearn how personalized M&M’s have led to a profitable new business model. Discover how Mars Direct became an innovative “personalized expressions” company within Mars, the makers of Mars bars and ... -
How Keds Uses Zazzle's Customization
Best Practices from the MIT Smart Customization Seminar 2008
by Patricia Seybold in ArticlesZazzle is an online customization platform that lets end-users create one-of-a-kind products, ranging from apparel to posters to skateboards and shoes. Essentially, anything you can print, you can “Zazzle.” Most ... -
Smart Customization Comes of Age
Best Practices from the MIT Smart Customization Seminar 2008
by Patricia Seybold in ArticlesSmart Customization, an implementation of mass customization that is both profitable and sustainable, is gaining traction. The MIT Smart Customization Seminar, held November 10-11th, 2008, was a business best practices ...
