Articles

  • Landscape Forms’ Use of GE ColorXpress® Services Customer Innovation Center for a New Product Launch

    Launching a New Product Line Based on Customers’ Input

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    Landscape Forms, an industry leader for the design and manufacturing of outdoor site furniture, worked hand-in-hand with GE ColorXpress® Services Customer Innovation Center experts to help create a bold new product line.
    Sep. 28, 2006
    Strategies
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  • GE ColorXpress® Services

    Helping Customers Design Differentiated Products

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    By making it easy—and exciting—for customers to become part of the color design team, GE Plastics has created an innovative business that brings customers back time and time again.
    Sep. 21, 2006
    All Members
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  • Self-Service Resolution: Cable TV Companies

    Comparing Charter Communications, Comcast, Cox Communications, Time Warner Cable, and Verizon Search Experiences

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    The search experiences at five cable TV companies, Charter Communications, Comcast, Cox Communications, Time Warner Cable, and Verizon are compared in light of a problem resolution scenario.
    Sep. 21, 2006
    All Members
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  • Online Customer Communities Are Strategic

    Why We All Need to Build a Core Competency in Nurturing Customer Communities

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    Vibrant customer communities are a hallmark of businesses that lead in product and service innovation. Here are a few tips to nurturing and spawning online customer communities.
    Sep. 14, 2006
    Strategies
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  • Customer Self-Service at Comcast

    Limited Support for Key Self-Service Activities, FAQ-Centric Content, Poor Search

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    In this report, I de-scribe my experience in helping myself to customer service at comcast.com by performing key activities of self-service Customer Scenarios and evaluating that experience against our customer self-service framework.
    Sep. 7, 2006
    Strategies
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  • Virtually Being There

    Royal Caribbean Cruises, Ltd. Creates an Online Onboard Experience

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    In an interview with Maria Polo Gonzalez, manager of e-marketing and distribution for Royal Caribbean Cruise Ltd., she describes how she and her team brought the onboard experience online.
    Sep. 7, 2006
    All Members
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  • Asterisk and Digium

    Shaking Up the Telecom Industry by Harnessing Customers’ Creativity

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    The Digium/Asterisk story provides a good example of one way to build a viable for-profit business leveraging the open-source model while fostering customer-led innovation.
    Aug. 31, 2006
    Strategies
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  • Help Customers Do Their Jobs

    Become a Vital Resource in Helping Your Customers Achieve Their Outcomes

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    The sixth critical success factor originally introduced in Customers.com is “Help customers do their jobs.” By helping them succeed in their jobs, you ensure that they will remain loyal to your products, services, and organization.
    Aug. 31, 2006
    All Members
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  • Best Practices in Engaging Customer Community Members

    Making It Easy and Exciting for Your Customers to Participate

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    Starting an online community is just the beginning. To build it, you’ve got to engage your customers. Implementing best practices to challenge, empower, and motivate your customers will enable it to grow and provide value over time.
    Aug. 17, 2006
    Strategies
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  • Enabling Customer Co-Design

    Using Customer Co-Design Tools and Innovation Toolkits

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    Here’s an overview of the different kinds of customer co-design tools that you may find of value in working with lead users (advanced users who aren’t yet customers) and lead customers.
    Aug. 10, 2006
    Strategies
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  • Customized, Built-to-Order Products

    Solutions that Are Configured by Me and Built for Me

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    When you enable mass customization, you’re designing all of your product development and manufacturing processes from the customers’ point of view—from the outside in.
    Aug. 10, 2006
    Strategies
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  • Customer Self-Service at Verizon

    Excellent Support for Key Self-Service Activities

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    In this customer self-service test-drive report, I describe my experience in helping myself to customer service at verizon.com by performing key activities of self-service Customer Scenarios.
    Aug. 10, 2006
    Strategies
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  • How Visual Comfort Uses GroveSite's Collaborative Workspaces to Improve Time-to-Market

    A Small Lighting Design and Manufacturing Firm's Innovative Use of Shared Workspace

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    Byron Wilson, account manager with Visual Comfort, designer of custom residential lighting products, describes his company’s use of GroveSite collaborative workspaces.
    Aug. 3, 2006
    All Members
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  • Customer Self-Service at Verizon Wireless

    Support for a Wide Range of Customer Service Activities; Limited Problem Diagnosis and Search

    by
    In this report, I describe my experience in helping myself to customer service at verizonwireless.com by performing key activities of self-service Customer Scenarios and evaluating that experience against our framework for customer self-service.
    Jul. 27, 2006
    Strategies
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  • What Differentiates the Search Experience?

    Philosophy and Search Management Make the Difference at Online Department Stores

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    Does site search differentiate the online customer experience? Evaluation of search at four department stores suggests that it does.
    Jul. 27, 2006
    All Members
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  • Cisco Systems

    Growing a Vibrant Online Community for More Than a Decade

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    Cisco supports its customers with interaction-based customer support and a thriving online community of networking professionals.
    Jul. 20, 2006
    All Members
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  • Enabling Customer Communities

    Things to Think About When Selecting an Online Customer Community Platform

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    Online customer communities are growing in acceptance, functionality, and complexity. Customer expectations are high, but so is the value you can offer and derive. Selecting the right platform is the first step in building a successful community.
    Jul. 20, 2006
    Strategies
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  • Chief Customer Officer

    Jeanne Bliss Explains How to Overcome Organizational Barriers to Attain a Customer-Centric Culture

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    This book, Chief Customer Officer, is an accurate and useful guide that will help anyone understand how to move your organization through the steps required to shift your company’s culture to deliver a great customer experience.
    Jul. 13, 2006
    All Members
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  • Search Experience Metrics

    Key Indicators You Should Be Tracking for Customer Search Experience

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    A great search experience is the starting point for an acceptable customer experience. There are 2 metrics that will tell you how well your company performs against customer expectations.
    Jul. 6, 2006
    Strategies
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  • Give Customers Important Roles to Play in Shaping Your Business

    Natural Behaviors You Can Tap to Unleash Customer Innovation

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    Our research in customer innovation revealed that there are five distinct roles that passionate customers naturally adopt with respect to an organization whose products and services they care about.
    Jul. 6, 2006
    Strategies
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