Hospitality, Travel & Transportation
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Un-Empowered Employee Limits a CX "Save"
Microtel Tries its Best, but can't Completely Remedy a Bad Situation
by Ronni MarshakA loyal hotel patron expects front line customer service rep to be able to reimburse for minor losses. How much leeway should a front line service rep be given? -
Malaysia Airlines
Can Digital Transformation Help the Turnaround?
by Patricia Seybold, Susan AldrichMalaysia Airlines embraced digital marketing from 2012 to 2014 by migrating to a unified marketing platform and partnering with experts. When twin disasters struck in 2014, marketing was able to communicate to customers in real time via social media. -
Are Your Daily Deal Customers Just One-Night Stands?
How Might You Convert Them to Loyal, Repeat Customers?
by Ronni MarshakMerchants who invest in daily deal discounts to court new customers need to follow up with planned marketing campaigns or the new customers might just be a “one-night stand.” -
Amazon Covers the “Last Mile”
Can the Etailer Improve on UPS, et al. to Create a Customer-Delighting Delivery Service?
by Ronni MarshakAmazon will deliver packages the “Last Mile.” How can they improve on what UPS, FedEx, and the USPS are doing to delight customers? -
How to Offer a Little Extra to Delight Customers
My Most Recent Favorite Customer Experience Practices
by Ronni MarshakGo beyond good – surprise and delight people with unexpected customer service. See examples from Amazon.com, Trader Joe’s, CVS, and BoltBus, with extrapolations for B2B organizations. -
Interviewing End-Customers
Tips and Sample Questionnaires
by Ronni MarshakInterviewing customers is the best way to understand what they do, what they need, and what they care about. But effective interviewing is an art and a skill to be nurtured. Here are tips and samples to help you get the most out of customer interviews. -
Peer-to-Peer Business Models
Facilitating “Matchmaking” between Individuals for Fun and Profit
by Ronni MarshakLyft helps individuals who need a ride match up with people who have a car and want to earn a few bucks by giving them rides, a great example of a p2p business. Is there something in this p2p model for your company? -
Why Alaska Airlines Considers Mobile Development a Core Competency
Speed Up Improvements in Customer Experience through Mobile
by Patricia SeyboldWith Curtis Kopf, Managing Director, AlaskaAir.com, and Customer Innovation at Alaska Airlines, we look at how he and his team are mastering agile development and making mobile technology a core competency. -
BuzzCar—Peer-to-Peer Car Rental
Building a Platform for Participation for a “Peers Inc.” Business Model
by Patricia SeyboldBuzzcar is a peer-to-peer car rental company that started in France. Instead of leaving your car in driveway, rent it to a neighbor! Founded by Robin Chase, the co-founder of Zipcar, Buzzcar uses what Robin calls a “Peers Inc.” business model. -
Alaska Airlines’ Evolves Its Mobile Strategy
Catering to Frequent Flyers Pays Off
by Patricia SeyboldAlaska Airlines has been delivering mobile apps since 2010. They chose to focus first on the functions needed for “day of travel” rather than online booking. -
Managing Customer Innovation at Alaska Airlines
Alaska Airlines Combines Customer Innovation with E-Commerce & Mobile
by Patricia SeyboldAs Managing Director, AlaskaAir.com and Customer Innovation, Curtis Kopf combines ecommerce, mobile, and customer innovation in a single role focusing on giving information and control to customers in the areas of their lives they care about the most. -
Customer Ecosystems: Meal Ordering Services
Creating Customer Ecosystems Around a Specific Service
by Ronni MarshakIf there’s “a job” that customers need to get done, it’s relatively easy to foster an ecosystem of business partners to fulfill customers’ goals. What take-aways for your business will you get from our comparison of three competing meal ordering services? -
Local Motors: Open Source Car Design and Local Manufacturing
Forging a Customer Ecosystem to Transform the Automobile Industry
by Patricia SeyboldCan you transform an industry from the outside? That’s what Local Motors is doing with the automobile industry with its customer ecosystem to design and produce great cars. -
Optimizing the Airline Passenger Experience
Putting Customer Experience First Often Seems Impossible in a Complex Real World Setting
by Patricia SeyboldWith so many interdependent moving parts, priorities, and seemingly “out of our control” events (like bad weather and mechanical failures), it’s supremely difficult for airlines to deliver a great customer experience, yet there are ways to do it. -
The Not So Friendly Route to Flying the Skies
Lessons Learned from Customers’ Moments of Truth in Multi-Leg Travel Planning
by Ronni MarshakThere are lessons to be learned from the complex customer scenario of planning a multi-leg trip. These lessons can help you make complex transactions less daunting for customers. -
Local Motors
Reinventing the Car Industry from the Outside In
by Patricia SeyboldLocal Motors is a new American car company with an innovative approach: get customers to design cars, manufacture them locally, and let customers help assemble their own cars Build-A-Bear style! -
Green Infrastructure
If We Build It, Will They Use It?
by Patricia SeyboldWhere is urban transportation going? Mobility on demand using green approaches is the next wave. -
Smart Transportation: Mobility-on-Demand
A Vision for CityCars and Smart Cities from MIT Media Lab's Smart Cities' Group
by Patricia SeyboldMIT Media Labs' Smart Cities' program is working on projects to reduce traffic congestion and greenhouse gases by offering "mobility-on-demand" through a combination of mass transit and electric vehicle-sharing. -
Airbus's Super Jumbo Content Challenge
Fine-Grained Information Objects, Variants, and Layered Architecture Form the Solution
by Susan AldrichAirbus has developed a system that enables 1000 people to build a million pages of accurate, custom documentation for each Superjumbo aircraft it ships. -
OnStar
Providing a Decade of Personalized Service for Safety and Convenience
by Ronni MarshakOnStar, a leader in offering a personalized customer experience with its in-car safety and navigation systems, continues to enhance its offerings.
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