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The Top 10 Reasons that CRM Projects Fail
and Our Prescription for Ensuring that Your CRM Project Won’t
by Mitchell KramerWe’ve heard over and over again that 80 percent of CRM projects fail. We’re not sure that this is the right number, but there’s been a lot of commonality in the reasons for this failure. So much so that we offer in this report the top 10 reasons for thos -
Making Progress in Cross-Channel Retail
Sears and Lands' End Take Great Strides in Their Merger, but They Still Have Opportunities to Grab
by Patricia SeyboldSears and Lands’ End are just over a year into their merger. Here’s a progress report on merger progress to-date. -
The Dangers of Defining a Specific Scenario-Mapping Customer
Creating a Composite Customer Yields Best Results
by Ronni MarshakWhen defining the customer for a scenario-mapping session, create a composite customer who embodies the common traits and needs of a key customer segment. -
Three Steps to Success in Cross-Business Interactions
Coordination and Trust Will Enable You to Seize Web Service and Portal Opportunities, Reaping the Value While Containing the Risks
by Susan AldrichWeb Services and Portals can make it easier to do business, but you’ll need to plan for changes in relationship, trust, and system capabilities in order to take advantage of new opportunities. -
DB2 Data Warehouse Enterprise Edition
A Comprehensive Bundle for Top-End Data Warehouses
by Mitchell KramerThis report evaluates IBM DB2 Data Warehouse Enterprise Edition against our framework for data warehouse databases. -
Solving the Root Causes of Nine Common Data and Application Problems
SOA Solutions that Minimize Changes to Applications
by Robert Eugene SheltonThis report explains how to solve common data and application integration problems using IT services. -
Using Service-Oriented Architecture to Deal with Data and Application Problems
Nine Common Issues in Dealing with Data and Applications
by Robert Eugene SheltonThis report identifies nine common data and applications problems and the four underlying architectural causes that all share in common. We outline how SOA and, specifically, Web Services, can address each root cause and each of the nine common IT integr -
The Future of Enterprise Content Management
Trends for Linking the Content Management Lifecycle to Your Enterprise Application Infrastructure
by Geoffrey BockIn this report, we offer our observations about our framework-based comparisons of enterprise content management products as well as identify critical trends for content management features and functions. -
Gaining Adoption & ROI for Your Software Projects
Dealing with the Secret Shame of Today's Stalled Software Deployment Efforts
by Patricia SeyboldSoftware suppliers need to focus on their customers’ speed of adoption and roll-out. -
Service-Oriented Architecture: Defining Services
Defining Services and Their Requirements
by Robert Eugene SheltonThis report provides guidelines and a template for specifying a service, using examples of services that are commonly encountered by any organization implementing Service-Oriented Architecture. -
Securing Trading Partner Interactions: Two Approaches Supported by New Standards
Considering Federation or Automated Provisioning Standards? You'll Need Both
by Susan AldrichHow do you prepare for automated interactions with your partners? You’ll need to consider an extended approach to provisioning, an updated security infrastructure, and the implications of federation. -
Identifying the Right Customers and Context
Building the Foundation for a Customer Scenario
by Ronni MarshakBefore you begin a Customer Scenario® Mapping exercise, you should capture the context of the scenario. -
Service-Oriented Architecture: Applying Granularity
Applying the Right Granularity for Services
by Robert Eugene SheltonFinding the “right” granularity for Web Services can be a challenge. This report applies our best-practices framework to a real-world example, showing how a candidate list of services is refined into a set of well-defined services for design or acquisiti -
Granularity Rocks!
Framing Concerns into the Right-Size Chunks Solves a Host of Business and Technology Problems
by Patricia SeyboldHow do you address thorny business and technical issues? Break them into the right-size chunks. -
Service-Oriented Architecture: Defining Granularity
Finding the "Right" Granularity for Services
by Robert Eugene SheltonFinding the “right” granularity for web services can be a challenge. This report provides practical tools and guidelines that will help you design well-defined services. -
Netflix.com Wins Patent on Business Methods
Turning Customers' Moments of Truth into a Sustainable Business Advantage
by Patricia SeyboldWe think that Netflix deserved to receive a patent for its innovative approach to renting DVDs (or videogames, or music). Why? The company has demonstrated that it understands its customers’ critical “moments of truth,” and has designed a business model -
Gathering Customers' Real Requirements
Uncovering Customers' Moments of Truth
by Patricia SeyboldGathering customer requirements can be tough. Particularly if customers can't envision the possibilities of how they might reach their outcomes in a dramatically different way. -
Wanted: Information Architects!
Improving the Findability of Enterprise Information
by Patricia SeyboldWe are in desperate need of information architects and other information professionals who can make sense of the mess of information we've created and is now exposed to our customers, our partners, and the world! -
What about the Customers?
Differences in Architecture Will Make Conversion from PeopleSoft to Oracle High Cost and High Risk
by Mitchell KramerOracle’s announced acquisition of PeopleSoft will force PeopleSoft customers to convert from PeopleSoft 8 to Oracle EBS 11i, a conversion that, due to differences in Architecture, will result in major costs and high risk. -
Going! Going! Gone?
Will Customer Service and Software Problems Topple Internet Auction Leader eBay?
by Robert Eugene SheltonAlthough eBay is a phenomenal success in the online auction business, the company seems to be ignoring its primary customers, forcing buggy and time-consuming technology on them.
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