Lessons from FindMRO.com, the MRO Sleuth

Best Practices in Content and Search

December 21, 2000

According to Ron Paulson, president of FindMRO, “FindMRO wants to be the sourcing service for every e-market. When customers search your catalog and fail to find what they are looking for, FindMRO is ready to take over. There are profits to be made in being the search of last resort.” The report discusses FindMRO’s business strategy and content initiatives.


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