What’s Important in CRM Architecture?

A Framework for Evaluation and Comparison

February 7, 2002

While you should select a CRM product primarily on its functionality, its architecture should be a significant influence on your decision. Why? Because a CRM product’s architecture will influence the quality of the customer experience that your CRM systems provide, determine how easily a new CRM application fits into your existing environment, and reduce the time and cost to implement a CRM application.


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