Aprimo Marketing 5.5

How Aprimo’s Offering Stacks Up against Our Campaign Management Framework

December 5, 2002

Aprimo Marketing, a product suite from Aprimo Incorporated, offers campaign planning, campaign design and development, campaign execution, and campaign measurement and analysis functionality, as well as a range of back-office marketing operations functionality in a set of eight product modules. This report evaluates Aprimo Marketing against our evaluation framework for campaign management.


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