Blue Martini Relationship Marketing

How Blue Martini’s Offering Stacks Up against Our Campaign Management Framework

January 30, 2003

Relationship Marketing from Blue Martini Software provides campaign design and development, campaign execution, and campaign measurement and analysis functionality. The product packages tools for developing campaigns and runtime facilities for campaign execution. The product is built on a comprehensive data mart that provides campaign measurement and analysis capabilities. This report evaluates Relationship Marketing against our evaluation framework for campaign management.


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