Building Business Relationships through Product Information Assets

Using Electronic Catalogs to Forge Connections among Manufacturers, Distributors, and Buyers

April 25, 2002

Managing product content relies on more than the search capabilities of a robust electronic catalog and the ability to access the information over the Internet. Firms that expect to substantially benefit from their e-business investments must also focus on the explicit business processes for creating and organizing product in-formation assets (the data elements themselves as well as associated metadata). Companies need to create and maintain elec-tronic catalogs of their product information as a critical first step towards developing integrated business proc-esses among business partners and customers.


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