BusinessObjects Customer Intelligence Customer Analytics 6.1

Easy to Use Analytic Applications for Understanding Customer Behavior

February 26, 2004

The Customer Analytics module of Customer Intelligence provides monitoring, historical analysis, and predictive analysis of customer relationships, transactions, and behavior. These are broad, general-purpose analyses of customer relationships, customer transactions, and customer behavior. The customer behavior analysis focuses on purchasing behavior, examining your customers’ orders, and the effect of those orders on their relationships with you. This report evaluates the Customer Analytics module of BusinessObjects Customer Intelligence against our evaluation framework for customer-centric analytic applications.


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