Campaign Management Integration

What Integration Work to Expect When You Deliver Multi-Channel Campaigns

January 9, 2003

Integration is a major issue in delivering multi-channel campaigns. In order to implement campaigns that span direct, point-of-sale, email, contact center, and Web touchpoints, you have to integrate campaign management products with the CRM applications that support those touchpoints. That integration can be complex and costly work. This report explains how best to approach it.


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