Contending with Content

The Five Labors that Deliver Compelling E-Business Experiences

November 2, 2000

Many businesses regard information as their “secret sauce.” Making e-business content a competitive advantage promises to be a Herculean effort that will overwhelm those with incomplete strategies and weak architectures. You need to understand the range of business issues, responsibilities, and skills involved in maintaining high-quality content; establish a content strategy; and assign content responsibilities to win the content wars.


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