CRM in 2004

Our Predictions for the Year Ahead

January 8, 2004

After three years of slashing costs and many reductions in force, organizations have money to use on IT again. Your customers are spending again. The economy seems really to be turning around. 2004 looks like a year of growth. CRM will be a key growth area. How do we know? Over the past few months, we’ve been working with companies which at starting some very interesting CRM initiatives.


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