divine’s Velocity Marketing

How divine’s Offering Stacks Up against Our Campaign Management Framework

February 20, 2003

Velocity Marketing from divine, Inc., provides campaign design and development, campaign planning, campaign execution, and campaign measurement and analysis functionality. The product packages tools for developing direct-style campaigns and for delivering them to direct-mail, email, telephone, and fax touchpoints. This report evaluates Velocity Marketing against our evaluation framework for campaign management.


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