Don't Manage Your Partners

Manage Your Customer Experience

September 21, 2000

The value of Partner Relationship Management is tied to the value of the partnership itself. And that value is ultimately derived from the value the channel provides to the customer. Rule of thumb: a channel adds value if it makes it easier for the customer to do business with you. Rule of strategy: this value is best delivered as part of a branded, consistent, and integrated customer experience.


Members: sign in to download and read this "classic" article!


Sign in to download the full article


Be the first one to comment.

You must be a member to comment. Sign in or create a free account.