E-Merchandising Readiness Checklist:

Helping Customers Make Buying Decisions

July 28, 1999

How ready are you to move beyong basic product presentations to informative, appealing, and targeted e-merchandising programs? Here is a readiness checklist that you will want your merchandising, customer acquisition, product development, technology and creative services to fill in. The results will tell you about the strengths and weakness of your organzation as they related to merchandising on the Web.


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