Get Better with Help from Your Customers:

The Right Survey Can Help You Improve the Quality of Customer Experience You Deliver

January 3, 2002

Customers have a lot to tell you about how to increase the value you deliver to them, make it easier to do business with you, and enhance your relationship. Customer surveys are expensive—for your company as well as for your customer. We've pared to the bone the questions that reveal customer attitude and those that tell you how to improve.


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