How AssetLink Manages Digital Assets for Delivering Total Customer Experiences

Synchronizing Content and Business Processes for Cross-Channel Marketing Initiatives

June 3, 2004

AssetLink focuses on marketing operations management and targets the needs of Global 2000 companies. The company integrates its digital asset management capabilities with a workflow engine to support cross-channel marketing activities. Released in May 2004, AssetLink 5.5 provides browser-based access to a central repository. Optimized to support a range of cross-channel marketing tasks, this product manages the flow of images, marketing collateral, slogans, product brochures, and other digital assets among marketers.


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