Marketswitch TRUE Optimization Suite 4.7

Customer Relationship Analytic Applications that Improve Marketing Effectiveness and Efficiency

March 18, 2004

Marketswitch TRUE Suite is a family of eight customer relationship analytic applications. These products use optimization technology to improve the effectiveness and efficiency of your marketing campaigns by helping you identify the best offer to deliver to your customers and prospects while, at the same time, helping you to achieve the business objectives for your campaign. This report evaluates the Marketswitch TRUE Suite against our evaluation framework for customer-centric analytic applications.


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