Marketswitch TRUE Suite

How Marketswitch’s Offering Stacks Up against Our Campaign Management Framework

January 16, 2003

TRUE for Marketing Optimization, a product suite from Marketswitch Corporation, does not offer comprehensive campaign management capabilities. Rather, it offers the capabilities to optimize the resources of campaigns designed and developed with conventional campaign management products to make the campaigns more efficient and more effective. This report evaluates the TRUE Suite’s marketing optimization applications against our evaluation framework for campaign management, evaluating the capabilities that it does provide.


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