Philips Consumer Electronics Gets Closer to Its Customers:

Personalization and Manufacturers’ Aisles Are Key Strategies for Customer and Dealer Loyalty

January 11, 2001

Philips Consumer Electronics is focusing on knowing more about its end customers and in creating a better electronic experience for both its customers and dealers. This is being done by tracking and segmenting end customers who visit the Philips Web site and by enabling dealers to provide Philips-branded manufacturers’ aisles on their own Web sites.


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