SAS Marketing Optimization 3.2

Improving the Customer-Centricity and Effectiveness of Cross-Channel Marketing

February 5, 2004

If you market to a large number of customers with many offers across a broad range of channels, then optimization technology can help you identify the best offers and best channels for each of your customers. SAS Marketing Optimization is a customer-centric analytic application that uses optimization technology to help improve your marketing campaigns in this manner, making them more customer-centric and more effective. This report evaluates SAS Marketing Optimization against our evaluation framework for customer-centric analytic applications.


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