Search Engine Marketing and Optimization Wisdom V.2003

Nobody Actually Knows What Works, but Here Are Likely Steps to Search Engine Success

December 18, 2003

During December’s Search Engine Strategies Conference in Chicago, we sampled perspectives and experiences from search engine vendors, providers of marketing and optimization services, and marketing executives who rely on search engine behavior. Search engine marketing and search engine optimization require a combination of divination and scientific method. But there are some certainties and some time-tested truths, as well as ways to cope with search engine uncertainty.


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