Tagging Content for Meaning

How WGBH and HP Are Using Metadata to Incorporate Unstructured Information into Operational Activities and Customer Scenarios

December 9, 2004

Tagging content (or, in technical terms, adding descriptive metadata to data) started out as way to dynamically format the same text differently for different purposes. Now, tagging is often used to make subsets or chunks of content identifiable and findable by different audiences with different needs. Two pioneering organizations, WGBH and HP, have significant initiatives underway that demonstrate the importance of tagging content for meaning. These organizations demonstrate how subject matter experts can drive the outside-in perspective for categorizing content in an intuitive and meaningful way.


Members: sign in to download and read this article!


Sign in to download the full article


Be the first one to comment.

You must be a member to comment. Sign in or create a free account.