The Amazon/Office Depot Relationship for Selling Computer Components

Offering a Seamless Customer Experience across Multiple Business Partners

October 10, 2002

Seeking to upgrade an old computer system on a Sunday night, I learned how effective Amazon and its business partners are when they are merchandising commodity products. Amazon provides visibility to a Web-wide search environment, while Tech Depot and Viking Components deliver critical content and the desired product itself. Most important, they have built a compelling customer scenario about shopping for after-market computer components.


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