Social Media & Communities
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Bathing Your Organization in Real-Time Customer Context
Using Online Communities to Understand Customers’ Passions, Issues, and Needs
by Patricia SeyboldLearn how a number of consumer companies—Hallmark, Unilever, Kraft, RC2 and Charles Schwab—are using vibrant online customer communities to help them design and market their products. -
Muji
Engaging Customers to Help with Product Design
by Patricia SeyboldMuji—a well-known retail brand in Japan—has integrated customer input and suggestions into its core business operations. Muji encourages customers to submit product design ideas and to comment and vote on each others' ideas. -
Making Outside Innovation the “Path of Least Resistance” in Your Organization
A Blueprint for Harnessing Customer-Led Innovation
by Patricia SeyboldOrganizations that are doing a great job of harnessing their customers’ creativity to fuel innovation have five practices in common. You can leapfrog your competition by taking these five steps. -
National Instruments
A 30-Year History of Enabling Customer Innovation
by Patricia SeyboldNational Instruments fosters customer-driven innovation in many ways. -
Lego Mindstorms NXT
Powered by Customers’ Inventiveness
by Patricia SeyboldLEGO® MINDSTORMS™ has been Lego’s highest revenue producing product. It was developed (and enhanced) by Lego’s customers. -
A Blogosphere Primer
Understanding the Basics: Blogging, Syndication, Reading, Searching, and Tagging
by Brenda MichelsonBlogging, and the blogosphere, are experiencing phenomenal growth. In this primer, we explain the blog and blogosphere basics, including blog structure, authoring, syndication, searching, reading, and tagging. -
Taxonomy of Collaboration
A High-Level Framework for Understanding Types of Collaborative Services
by David MarshakCompanies are making critical decisions on collaboration platforms and services within a highly dynamic marketplace. We begin our renewed focus on the collaboration space with a set of key distinctions that will enable better understanding, evaluation, a -
The Rebirth of Collaboration
Keeping Collaboration, Workflow, Collaborative Commerce, and Business Process Automation Straight!
by David MarshakCollaboration is hot! However it is also being confused with business process integration, collaborative commerce, and workflow.
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