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Targeted Marketing & Content

• Success with Best Practices for Targeted Merchandising

  Unlocking the Power of Recommendation Engines

  by Susan Aldrich

  Recommendation technology has made targeted merchandising accessible to merchants of any size. We’ve identified three best practices for targeted merchandising, plus the eight principles that will guide you in applying the practices.
  Oct. 27, 2011

  All Members

  

• Recommendation Evaluation Framework, Version 2

  Evaluating Solutions for Personalization and Recommendations

  by Susan Aldrich

  Recommendation solutions automate and personalize suggestions. Here are the key criteria you should use for selecting a recommendation solution.
  Sep. 22, 2011

  All Members

  

• Engage Them Early, and They'll Be Customers for Life

  Targeting College Students for Free or Discounted Products and Services Can Be a Great Customer Relationship Strategy

  by Ronni Marshak

  Students are an excellent audience when prospecting for loyal customers. Engage them early with great products, great deals, and a great customer experience so that they turn to your company when they graduate and are ready to become loyal to a brand.
  Sep. 22, 2011

  All Members

  

• Content Curation Evaluation Framework, Version 3

  What to Consider When Evaluating Content Curation Platforms for Marketing

  by Susan McKittrick

  Content curation enables marketers to associate a brand with the best thinking on an issue, monitor competitor activity, facilitate social media engagement, and foster community.
  Sep. 8, 2011

  All Members

  

• Survey Shows Data-Driven Marketing Improves Sales Productivity and Market Share…Yes!

  What Does It Take to Become Data Savvy?

  by Susan Aldrich, Susan McKittrick, Julie Schwartz, Christopher Koch

  Survey on the impact of data-driven marketing on business performance shows improved sales productivity and market share. Read what it takes to become a data-driven marketing organization.
  May. 26, 2011

  All Members

  

• SDL BeGlobal 1.1

  Real-Time, Automated Translation for Knowledgebase Content

  by Mitchell Kramer

  SDL BeGlobal 1.1 from SDL plc is a content translation platform that provides cloud-based, automated, real-time translation between 85 pairs of source and target languages. Learn how you might use the product to localize your customer service content.
  May. 12, 2011

  Technologies

  

• HiveFire's Curata Platform for B2B Content Curation

  Streamlining Multi-Channel Content Curation for B2B Marketers

  by Susan McKittrick

  Review of Hivefire's Curata, content curation SaaS platform for B2B marketers against Patricia Seybold Group’s evaluation framework for content curation platforms.
  May. 5, 2011

  Strategies

  

• LOUD3R Content Curation Platform

  Content Curation for Publishing Moves into Marketing with an Emphasis on Quality Content

  by Susan McKittrick

  Marketers developing content curation strategies can capitalize on LOUD3R’s experience in delivering high quality curated content in the publishing industry. Gain insight into LOUD3R’s product offering and how it fits marketers’ needs.
  Apr. 7, 2011

  Strategies

  

• Capitalizing on Social Media Channels to Draw Audiences in Specific Business Niches

  Aggregage Uses Content Curation in an Online Advertising Business Model

  by Susan McKittrick

  Combine bloggers and subject matter curators with SEO, relevancy filters, and social filters to get a new kind of online publishing from Aggregage. Draw audiences in specific business niches through their content curation.
  Apr. 7, 2011

  All Members

  

• ConnectedN's Content Curation for Social Media Engagement

  Enabling Busy Subject Matter Experts to Deliver Valuable Content to Clients and Prospects

  by Susan McKittrick

  Content curation for social media engagement. Product review of ConnectedN, a content curation platform that enables professionals to easily engage in social media conversations by making timely comments on relevant third-party content.
  Mar. 24, 2011

  Technologies

  

• Adobe's Online Marketing Suite

  Adobe Omniture Summit 2011 Showcases Momentum, Tangible Progress Toward Aggressive Vision

  by Susan McKittrick

  The Adobe Omniture Summit 2011 marked a major step in evolution of the Adobe Online Marketing Suite.  Gain a perspective on what’s needed and insight into Adobe’s offering.
  Mar. 24, 2011

  Strategies

  

• Eqentia Content Curation Platform

  Personalization Pays Off

  by Susan McKittrick

  Product review of the Eqentia content curation platform provides insight into the capabilities provided to B2B marketers in uses ranging from improving SEO and nurturing leads to gathering competitive intelligence.
  Feb. 24, 2011

  Strategies

  

• Why the Huffington Post Is Successful

  Engaging Your Audience as Active Contributors and Promoters Was Baked into Its DNA

  by Patricia Seybold

  The Huffington Post became a successful, profitable online media property for seven good reasons. Most of these best practices are applicable for anyone providing online content.
  Feb. 17, 2011

  All Members

  

• The New B2B Marketing in Practice

  Lessons in Content Marketing, Lead Nurturing and Scoring

  by Susan McKittrick

  Marketing automation case study highlighting content marketing and lead management processes. Manticore Technology used by B2B marketer at CSC and Intellitactics.
  Nov. 18, 2010

  All Members

  

• B2B Marketers Prepare to Get the Most Out of Today's Technology Tools

  Seven Steps to Adapting to Changes in Buyer Behavior and Capitalizing on Opportunities

  by Susan McKittrick

  For many marketers the catch-up required to take advantage of technology and respond to new buying behavior is overwhelming. This report provides a seven-step framework for understanding what is different and preparing to make the changes.
  Aug. 12, 2010

  All Members

  

• Implementation Challenges Limit B2B Marketers' Success with Automation

  The Technology Is Increasingly Essential, Yet Few Are Ready to Transform Their Operations

  by Susan McKittrick

  Marketing automation is growing in B2B. The business justification is strong. The vendors are solid and innovative. But a large portion of implementations fail to realize their potential. This article is the first in a series to dis-cover why.
  Jul. 1, 2010

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• How to Approach Customer Experience Management

  An Overview of Patricia Seybold Group’s Recommended Game Plan

  by Patricia Seybold

  In this report, you’ll learn how the Patricia Seybold Group defines and approaches customer experience management.
  May. 27, 2010

  All Members

  

• Want Customer-Contributed Content?

  Make It Easy for Your Customers to Multi-Post

  by Patricia Seybold

  Do you want customers to contribute content to your Web site? Customers are more likely to post or curate content in an environment that will "automagically" syndicate that comment or posting out to several other sites.
  Sep. 1, 2009

  Strategies

  

• The Customers.com Evaluation Framework for Campaign Management Applications

  Speed and Simplify Your Selection of This Critical Customer Experience Component

  by Mitchell Kramer

  Campaigns are a critical customer experience component. The Customers.com Evaluation Framework for Campaign Management Applications will speed and simplify your selection of the campaign management offering best for your organization.
  Aug. 27, 2009

  All Members

  

• Enterprise Search Planning and Evaluation Matrix, Version 3

  A Blank Matrix to Facilitate Your Evaluation

  by Susan Aldrich

  To assist you in your enterprise search planning and evaluation efforts, we are presenting the criteria in matrix form with blank columns. You can use this matrix to notate the capabilities of the short list of products you are currently investigating.
  Jan. 17, 2008

  All Members