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Customer Ecosystems

• How to Get From Product 2.0 to BIZ 3.0

  Redeploy your Product-related Web 2.0 Services to Help Customers Reach Their Goals

  by Patricia Seybold

  Web 2.0 offers the ability to support each product lifecycle phase with Internet-enabled services. We call this approach: Product 2.0.
  Feb. 15, 2007

  All Members

  

• Customer Innovation Guide: Taking the Fifth Step

  Open Up Your Products and Engage Customers in Peer Production

  by Patricia Seybold

  A key to innovation is to assume that customers will want to roll up their sleeves and customize your products and services to meet their needs. Make it easy for them to do so. Provide customization and configuration tools.
  Jan. 18, 2007

  All Members

  

• A Coordinated Game Plan for Business and IT Execs to Spur Outside Innovation

  Five Initiatives to Support Customer Innovation

  by Patricia Seybold

  To make rapid progress in enabling and empowering your customers to lead you toward new innovations, you need to coordinate your business strategy and your IT efforts.
  Jan. 11, 2007

  Strategies

  

• Customer Innovation Guide: Taking the Fourth Step

  Empower Customers to Strut Their Stuff

  by Patricia Seybold

  This guide provides a self assessment to see how far along your company is in empowering your customers to strut their stuff.
  Dec. 21, 2006

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• Customer Innovation Guide: Taking the Third Step

  Nurturing Customer Communities: The Key Third Step to Outside Innovation

  by Patricia Seybold

  Customer communities are key to fostering outside innovation. This guide provides a self-assessment to help you determine what your next steps in nurturing your customer communities should be.
  Nov. 22, 2006

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• Building Interactive Feedback into Your Products and Surrounding Services

  How Koko Fitness Enables Four Kinds of Interactive Feedback

  by Patricia Seybold

  How could your company benefit from building data gathering and interactive feedback into the products and services you offer? Learn how from Koko Fitness.
  Nov. 16, 2006

  All Members

  

• Customer Innovation Guide: Taking the Second Step

  Provide Customers with Tools to Use to Reach Their Outcomes

  by Patricia Seybold

  This guide provides a self-assessment to see how far along your company is in making these tools available to your lead customers.
  Nov. 9, 2006

  All Members

  

• Outside Innovation (hardcover)

  How Your Customers Will Co-Design Your Company's Future

  by Patricia Seybold

  Outside Innovation provides businesses large and small with the strategies they need to let customers co-design their futures and lead them to success.
  Oct. 30, 2006

  Strategies

  

• Move Over Portals; Prepare for Scenario Nets!

  The Next E-Business Model: Task-Specific Cross-Company Workflows

  by Patricia Seybold

  We’ve invented a new e-business model. We call it Scenario Nets—interlinked Web sites that help you complete a complex task.
  Oct. 20, 2006

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• Customer Innovation Guide: Identify and Study Lead Customers

  Have You Taken the First Step towards Customer-Led Innovation?

  by Patricia Seybold

  This guide provides a self-assessment to see how far along your company is in the important first step towards customer-led innovation by identifying, interviewing, and engaging with your lead customers.
  Oct. 19, 2006

  All Members

  

• Outside Innovation at the BBC

  Q&A with Matt Locke, Head of Innovation, BBC New Media

  by Patricia Seybold

  As the BBC attempts to reinvent itself as a digital media company, the company developed an externally-facing, open innovation strategy.
  Oct. 5, 2006

  Strategies

  

• Landscape Forms’ Use of GE ColorXpress® Services Customer Innovation Center for a New Product Launch

  Launching a New Product Line Based on Customers’ Input

  by Patricia Seybold

  Landscape Forms, an industry leader for the design and manufacturing of outdoor site furniture, worked hand-in-hand with GE ColorXpress® Services Customer Innovation Center experts to help create a bold new product line.
  Sep. 28, 2006

  Strategies

  

• Online Customer Communities Are Strategic

  Why We All Need to Build a Core Competency in Nurturing Customer Communities

  by Patricia Seybold

  Vibrant customer communities are a hallmark of businesses that lead in product and service innovation. Here are a few tips to nurturing and spawning online customer communities.
  Sep. 14, 2006

  Strategies

  

• Asterisk and Digium

  Shaking Up the Telecom Industry by Harnessing Customers’ Creativity

  by Patricia Seybold

  The Digium/Asterisk story provides a good example of one way to build a viable for-profit business leveraging the open-source model while fostering customer-led innovation.
  Aug. 31, 2006

  Strategies

  

• Customized, Built-to-Order Products

  Solutions that Are Configured by Me and Built for Me

  by Patricia Seybold

  When you enable mass customization, you’re designing all of your product development and manufacturing processes from the customers’ point of view—from the outside in.
  Aug. 10, 2006

  Strategies

  

• Enabling Customer Co-Design

  Using Customer Co-Design Tools and Innovation Toolkits

  by Patricia Seybold

  Here’s an overview of the different kinds of customer co-design tools that you may find of value in working with lead users (advanced users who aren’t yet customers) and lead customers.
  Aug. 10, 2006

  Strategies

  

• Muji

  Engaging Customers to Help with Product Design

  by Patricia Seybold

  Muji—a well-known retail brand in Japan—has integrated customer input and suggestions into its core business operations. Muji encourages customers to submit product design ideas and to comment and vote on each others' ideas.
  Jun. 15, 2006

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• Staples

  Customers Help Bring a Customer Experience Promise to Life

  by Patricia Seybold

  Staples, the office supplies retailer, has outpaced its competition by deeply understanding what its target customers—small business office supplies buyers—really care about.
  Jun. 8, 2006

  Strategies

  

• Koko Fitness

  Discovering Baby Boomers’ Health and Fitness Issues

  by Patricia Seybold

  Koko Fitness is a new start-up company that was designed from the outside in—starting with customers’ desired outcomes.
  Apr. 13, 2006

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• National Instruments

  A 30-Year History of Enabling Customer Innovation

  by Patricia Seybold

  National Instruments fosters customer-driven innovation in many ways.
  Apr. 6, 2006

  Strategies