Articles
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HiveFire's Curata Platform for B2B Content Curation
Streamlining Multi-Channel Content Curation for B2B Marketers
by Susan McKittrickReview of Hivefire's Curata, content curation SaaS platform for B2B marketers against Patricia Seybold Group’s evaluation framework for content curation platforms. -
Is User-Centered Design the Missing Link?
Bridging the Gaps Between Customer Experience and Product Development
by Patricia Seybold, Ronni MarshakEmpower UX professionals and embed them within your business units to help product managers and developers identify customer needs and develop products that are easy to use and to adopt, easy to support, and on target to meet a critical end-user need. -
What Marketing Automation Suppliers Have Learned About Implementation Success, V1
Survey Results on the Skills, Processes, and Organizational Practices Needed for Success
by Susan McKittrickWhat changes do marketers need to make before implementing a marketing automation system? Our research findings help marketers prioritize the skill, process, and organizational changes they’ll need to make. -
Five Reasons to Put Your Business in the Cloud
How SaaS Is Changing Ecommerce and the Software Industry, and What You Should Do About It
by Susan AldrichSaaS has democratized advanced capabilities that had been available only to top tier sites, signaling a revolution in how software is consumed. Learn why SaaS is so hot. Prepare your checklist for finding the right SaaS for your company. -
Capitalizing on Social Media Channels to Draw Audiences in Specific Business Niches
Aggregage Uses Content Curation in an Online Advertising Business Model
by Susan McKittrickCombine bloggers and subject matter curators with SEO, relevancy filters, and social filters to get a new kind of online publishing from Aggregage. Draw audiences in specific business niches through their content curation. -
LOUD3R Content Curation Platform
Content Curation for Publishing Moves into Marketing with an Emphasis on Quality Content
by Susan McKittrickMarketers developing content curation strategies can capitalize on LOUD3R’s experience in delivering high quality curated content in the publishing industry. Gain insight into LOUD3R’s product offering and how it fits marketers’ needs. -
Comparative Rating of Five Recommendations Solutions
Analysis of Relative Merits of Avail, Baynote, Certona, Omniture, and RichRelevance
by Susan AldrichThis relative ranking summarizes our detailed evaluation and comparison of five leading recommendation solutions: Avail Intelligence, Baynote, Certona, Omniture, and RichRelevance. -
Nature's Scitable: Going Mobile
Why Scitable Chose a Mobile Web Strategy Over a Mobile App Strategy for Its First Mobile Initiative
by Patricia SeyboldWhat’s the best mobile strategy to embrace if you want to reach mobile users around the world and get optimized search placement? Here’s what Nature Education’s Scitable division did. -
Adobe's Online Marketing Suite
Adobe Omniture Summit 2011 Showcases Momentum, Tangible Progress Toward Aggressive Vision
by Susan McKittrickThe Adobe Omniture Summit 2011 marked a major step in evolution of the Adobe Online Marketing Suite. Gain a perspective on what’s needed and insight into Adobe’s offering. -
ConnectedN's Content Curation for Social Media Engagement
Enabling Busy Subject Matter Experts to Deliver Valuable Content to Clients and Prospects
by Susan McKittrickContent curation for social media engagement. Product review of ConnectedN, a content curation platform that enables professionals to easily engage in social media conversations by making timely comments on relevant third-party content. -
How to Transform the Quality of Life in African Rural Communities
Educate Young People to Be Entrepreneurs and Leaders
by Patricia SeyboldIn western Uganda, URDT’s Vocational Institute addresses unemployment by training young people to be job creators—not job seekers—in their local communities. -
Toward Boosting Our Collective IQ: A Knowledge-Centric Approach
A Selection of Writings by Douglas C. Engelbart
by Douglas Engelbart, Christina EngelbartAdaptations on seminal reports from Dr. Doug Engelbart on his vision of a dynamic knowledge ecosystem and how it boosts the Collective IQ. Updates by Christina Engelbart on what is still to be accomplished. -
Customer Service Supplier and Product Update 4Q2010
A Good 4Q2010 and an Excellent 2010 for Customer Service
by Mitchell Kramer4Q2010 was a very good quarter for customer service, 2010 was an excellent year; see how 10 customer service suppliers performed. -
Using Smartsheet to Work with "Customers"
The Center for Cartoon Studies and the New York Charter School Association Extend a New Project Management Tool to Solve Problems For and With Their "Customers"
by Ronni MarshakThe New York Charter Schools Association and the Center for Cartoon Studies have adopted the cloud-based, spreadsheet-like Smartsheet collaborative project management tool to solve significant problems for their customers. -
Moxie's Knowledgebase
Excellent Knowledge Management, UI Content Management, and Analytics
by Mitchell KramerMoxie Software Knowledgebase, formerly nGenera Knowledgebase, is a widely used and well proven offering deployable on premise or in the cloud. Winter Release 2010 is the current release that improves search and the UI and adds the Moxie brand. -
Eqentia Content Curation Platform
Personalization Pays Off
by Susan McKittrickProduct review of the Eqentia content curation platform provides insight into the capabilities provided to B2B marketers in uses ranging from improving SEO and nurturing leads to gathering competitive intelligence. -
Why the Huffington Post Is Successful
Engaging Your Audience as Active Contributors and Promoters Was Baked into Its DNA
by Patricia SeyboldThe Huffington Post became a successful, profitable online media property for seven good reasons. Most of these best practices are applicable for anyone providing online content. -
End-to-End Customer Experience
Do You Have Someone to Hold Your Customers’ Hands All the Way to Success?
by Ronni MarshakCustomers hate complexity! What they really want is for someone else—whether it is your organization or a third party—to manage the complexity for them! Learn what makes a good customer project/account manager. -
Why Quora Is Useful (and Addictive)
Crowdsourced Q&A Community Builds a Knowledge Repository
by Patricia SeyboldWhy is Quora a useful Q&A site for businesspeople and professionals and how should you use it? -
Turning Innovation into Reality
From Ideation to Implementation—Lessons Learned from Our Visionaries
by Ronni MarshakHow can you take all the great ideas that come from customers, partners, and employees and make them actually happen? Let’s look at the different aspects of outside innovation generation and what you need to do to actually turn ideation into innovation.
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