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Innovation

• Customer Co-Design in Rural Uganda

  How URDT Empowers Grass Roots Creativity

  by Patricia Seybold

  See how the URDT worked with Ugandan villagers to tackle issues of rural development. The approach they took is one that can be applicable for your organization as it works with customers to create innovative solutions.
  Mar. 8, 2007

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• How to Get From Product 2.0 to BIZ 3.0

  Redeploy your Product-related Web 2.0 Services to Help Customers Reach Their Goals

  by Patricia Seybold

  Web 2.0 offers the ability to support each product lifecycle phase with Internet-enabled services. We call this approach: Product 2.0.
  Feb. 15, 2007

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• Customer Innovation Guide: Taking the Fifth Step

  Open Up Your Products and Engage Customers in Peer Production

  by Patricia Seybold

  A key to innovation is to assume that customers will want to roll up their sleeves and customize your products and services to meet their needs. Make it easy for them to do so. Provide customization and configuration tools.
  Jan. 18, 2007

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• A Coordinated Game Plan for Business and IT Execs to Spur Outside Innovation

  Five Initiatives to Support Customer Innovation

  by Patricia Seybold

  To make rapid progress in enabling and empowering your customers to lead you toward new innovations, you need to coordinate your business strategy and your IT efforts.
  Jan. 11, 2007

  Strategies

  

• Customer Innovation Guide: Taking the Fourth Step

  Empower Customers to Strut Their Stuff

  by Patricia Seybold

  This guide provides a self assessment to see how far along your company is in empowering your customers to strut their stuff.
  Dec. 21, 2006

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• Customer Innovation Guide: Taking the Third Step

  Nurturing Customer Communities: The Key Third Step to Outside Innovation

  by Patricia Seybold

  Customer communities are key to fostering outside innovation. This guide provides a self-assessment to help you determine what your next steps in nurturing your customer communities should be.
  Nov. 22, 2006

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• Building Interactive Feedback into Your Products and Surrounding Services

  How Koko Fitness Enables Four Kinds of Interactive Feedback

  by Patricia Seybold

  How could your company benefit from building data gathering and interactive feedback into the products and services you offer? Learn how from Koko Fitness.
  Nov. 16, 2006

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• Customer Innovation Guide: Taking the Second Step

  Provide Customers with Tools to Use to Reach Their Outcomes

  by Patricia Seybold

  This guide provides a self-assessment to see how far along your company is in making these tools available to your lead customers.
  Nov. 9, 2006

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• Outside Innovation (hardcover)

  How Your Customers Will Co-Design Your Company's Future

  by Patricia Seybold

  Outside Innovation provides businesses large and small with the strategies they need to let customers co-design their futures and lead them to success.
  Oct. 30, 2006

  Strategies

  

• OnStar

  Providing a Decade of Personalized Service for Safety and Convenience

  by Ronni Marshak

  OnStar, a leader in offering a personalized customer experience with its in-car safety and navigation systems, continues to enhance its offerings.
  Oct. 19, 2006

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• Customer Innovation Guide: Identify and Study Lead Customers

  Have You Taken the First Step towards Customer-Led Innovation?

  by Patricia Seybold

  This guide provides a self-assessment to see how far along your company is in the important first step towards customer-led innovation by identifying, interviewing, and engaging with your lead customers.
  Oct. 19, 2006

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• Customer Innovation Guide: Five Roles Your Customers Should Be Playing

  How Engaged Are Your Customers in Shaping the Future of Your Business?

  by Patricia Seybold

  This guide explores the five different roles that customers can play and companies can leverage to become an outside innovation organization.
  Oct. 11, 2006

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• Outside Innovation at the BBC

  Q&A with Matt Locke, Head of Innovation, BBC New Media

  by Patricia Seybold

  As the BBC attempts to reinvent itself as a digital media company, the company developed an externally-facing, open innovation strategy.
  Oct. 5, 2006

  Strategies

  

• Landscape Forms’ Use of GE ColorXpress® Services Customer Innovation Center for a New Product Launch

  Launching a New Product Line Based on Customers’ Input

  by Patricia Seybold

  Landscape Forms, an industry leader for the design and manufacturing of outdoor site furniture, worked hand-in-hand with GE ColorXpress® Services Customer Innovation Center experts to help create a bold new product line.
  Sep. 28, 2006

  Strategies

  

• GE ColorXpress® Services

  Helping Customers Design Differentiated Products

  by Patricia Seybold

  By making it easy—and exciting—for customers to become part of the color design team, GE Plastics has created an innovative business that brings customers back time and time again.
  Sep. 21, 2006

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• Asterisk and Digium

  Shaking Up the Telecom Industry by Harnessing Customers’ Creativity

  by Patricia Seybold

  The Digium/Asterisk story provides a good example of one way to build a viable for-profit business leveraging the open-source model while fostering customer-led innovation.
  Aug. 31, 2006

  Strategies

  

• Customized, Built-to-Order Products

  Solutions that Are Configured by Me and Built for Me

  by Patricia Seybold

  When you enable mass customization, you’re designing all of your product development and manufacturing processes from the customers’ point of view—from the outside in.
  Aug. 10, 2006

  Strategies

  

• How Visual Comfort Uses GroveSite's Collaborative Workspaces to Improve Time-to-Market

  A Small Lighting Design and Manufacturing Firm's Innovative Use of Shared Workspace

  by Ronni Marshak

  Byron Wilson, account manager with Visual Comfort, designer of custom residential lighting products, describes his company’s use of GroveSite collaborative workspaces.
  Aug. 3, 2006

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• Give Customers Important Roles to Play in Shaping Your Business

  Natural Behaviors You Can Tap to Unleash Customer Innovation

  by Patricia Seybold

  Our research in customer innovation revealed that there are five distinct roles that passionate customers naturally adopt with respect to an organization whose products and services they care about.
  Jul. 6, 2006

  Strategies

  

• What Business Models Work in an Open Source World?

  Cohesive Financial Technologies: How a Software Start-Up Thinks through Its Options

  by Patricia Seybold

  How does open source work as part of a business model? A start-up company explains how to think through the different dimensions of open source.
  Jun. 29, 2006

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