Innovation

  • AIP UniPHY: Creating a Professional Social Network

    How the American Institute of Physics Is Creating Value Add for Its Members

    by Patricia Seybold
    How do you build a social network for professionals? The American Institute of Physics is paving the way by pre-populating the profiles and network connections of physics experts based on the research papers these experts have co-authored.
    Mar. 4, 2010
    Strategies
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  • What Happened in the Music Industry Will Happen To You

    by Patricia Seybold
    By 2000, the music industry was under siege by renegade customers. Here’s how new businesses and new business models emerged in response to customers' behaviors.
    Mar. 1, 2010
    All Members
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  • How Custom Product Design Can Spawn Customer-Centric Ecosystems

    How National Semiconductor, CustoMax, and Zazzle Built Vibrant Ecosystems

    by Patricia Seybold
    Three companies in different industries—CustoMax, National Semiconductor, and Zazzle—have built vibrant customer-centric ecosystems to let customers design their own products.
    Jan. 7, 2010
    Strategies
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  • Innovation in Education: School Children Improve Their Families' Livelihoods

    At URDT, It Takes a Child to Raise a Village

    by Patricia Seybold
    Why not educate children to become masterful in envisioning and creating a better life for themselves and their families? That’s the innovative approach to education that URDT has been practicing for almost a decade.
    Nov. 25, 2009
    All Members
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  • Nature Reinvents Textbooks

    Scitable: A NextGen Ecosystem for Learning & Teaching Science

    by Patricia Seybold
    Nature Education has an innovative replacement for college textbooks. It’s an online resource and classroom with a network of subject matter experts. And it’s free to students and faculty.
    Oct. 1, 2009
    Strategies
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  • How Visionary Customer-Centric Execs Keep Innovation Alive

    Take-Aways from Patty’s Visionaries' Spring 2009 Meeting

    by Patricia Seybold
    How do Visionary Customer-centric Execs deal with the recession? By continuing to innovate!
    Jun. 18, 2009
    Strategies
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  • Green Engineering: Cutting Energy Consumption in the Tropics

    Create a Holistic Model; Monitor and Manage Inputs and Outputs in Real Time; Provide Visualization Tools

    by Patricia Seybold
    What are the current best practices in green engineering? Travel with us to Malaysia to learn how to cut energy costs by 60% when cooling buildings in the tropics.
    May. 7, 2009
    All Members
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  • Green Infrastructure

    If We Build It, Will They Use It?

    by Patricia Seybold
    Where is urban transportation going? Mobility on demand using green approaches is the next wave.
    Mar. 20, 2009
    All Members
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  • CustoMax: Platform & Ecosystem for Custom-Tailored Apparel

    A Journey from Mass-Produced to Smart Customization

    by Patricia Seybold
    CustoMax is a customer-centric ecosystem for made-to-fit mass-customized suits, apparel, and shoes.
    Jan. 8, 2009
    Strategies
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  • How Keds Uses Zazzle's Customization

    Best Practices from the MIT Smart Customization Seminar 2008

    by Patricia Seybold
    Keds is giving customers the ability to put their own designs on their sneakers by taking advantage of Zazzle.com. Zazzle is a customer-centric ecosystem that lets customers create their own designs to products and then buy or resell their creations.
    Jan. 8, 2009
    All Members
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  • Spreadshirt: Customers Want to Create Their Own Brands and Amplify Your Brand

    Best Practices from the MIT Smart Customization Seminar 2008

    by Patricia Seybold
    Why do customers love to create their own T-Shirts? “If it’s not on a shirt, it didn’t happen,” says Jana Eggers, Spreadshirt’s CEO. Customers value the ability to create their own brands. They also love to personalize well-known brands.
    Jan. 8, 2009
    Strategies
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  • Smart Customization Comes of Age

    Best Practices from the MIT Smart Customization Seminar 2008

    by Patricia Seybold
    Smart Customization, a profitable and sustainable implementation of mass customization, is gaining traction. The MIT Smart Customization Seminar, held November 2008, provided glimpses of what international practitioners have done and learned.
    Jan. 8, 2009
    Strategies
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  • Mars Direct: Customized Candy Combats Commoditization

    Best Practices from the MIT Smart Customization Seminar 2008

    by Patricia Seybold
    Learn how personalized M&Ms have led to a profitable new business model. Discover how Mars Direct became an innovative “personalized expressions” company within Mars. Mars Direct’s R&D Director, Dan Michael describes the journey to-date.
    Jan. 8, 2009
    Strategies
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  • How Adidas Moved to Smart Customization & Personalized Coaching

    A Journey from Mass-Produced to Smart Customization

    by Patricia Seybold
    Adidas pioneered in custom footwear and was an early leader in mass-customization. This brief case study describes the history of customization at Adidas from removable studs to just-in-time personalized coaching.
    Jan. 8, 2009
    All Members
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  • Customer Innovation Guide: Core Competency 5

    Mastering the Fifth Core Competency: Leveraging Peer Production and Peer Promotion

    by Patricia Seybold, Ronni Marshak
    Have you made it easy for customers to contribute product ideas, designs, or products themselves? Can they add value to your products by rating and reviewing them as well as peer contributions? See how you’re doing in this self-assessment guide.
    Apr. 3, 2008
    Strategies
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  • Customer Innovation Guide: Core Competency 4

    Mastering the Fourth Core Competency: Opening Up Product Development

    by Patricia Seybold
    How far along are you in the Open Development Continuum? Do you empower, encourage, and reward customers for extending your products, coming up with new products, and sharing their solutions with others? See how you’re doing in this self-assessment guide.
    Aug. 30, 2007
    All Members
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  • Customer Innovation Guide: Core Competency 3

    Mastering the Third Core Competency: Customer Co-Design

    by Patricia Seybold
    Co-designing your company’s future with your customers is imperative to ensuring continuing innovation. See how far along your company is in taking advantage of customer co-design in this self-assessment guide.
    Jul. 12, 2007
    All Members
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  • Outside In

    What’s Beyond Web 2.0 and Enterprise 2.0? Biz 3.0!

    by Patricia Seybold
    Tim O’Reilly got the world thinking in new ways about the Internet with his principles of Web 2.0. Expanding from these principles, we can define the next generation of business, or Biz 3.0.
    Apr. 19, 2007
    All Members
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  • Customer Innovation Guide: Core Competency 2

    Mastering the Second Core Competency: Effective Community Building

    by Patricia Seybold
    Customer communities are a bountiful source of innovative ideas and an excellent opportunity to create lasting relationships with your most loyal customers. But you have to do more than just set up a community and say “go.”
    Apr. 12, 2007
    All Members
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  • Customer Innovation Guide: Core Competency 1

    Mastering the First Core Competency: Incorporating Story-Telling into Your Organization's DNA

    by Patricia Seybold
    Innovation spreads by word of mouth. It’s the stories that everyone remembers. We recommend formalizing a managed process for capturing and sharing customer-related stories.
    Mar. 28, 2007
    All Members
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