High Tech, Science & Engineering

  • How Custom Product Design Can Spawn Customer-Centric Ecosystems

    How National Semiconductor, CustoMax, and Zazzle Built Vibrant Ecosystems

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    Three companies in different industries—CustoMax, National Semiconductor, and Zazzle—have built vibrant customer-centric ecosystems to let customers design their own products.
    Jan. 7, 2010
    Strategies
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  • Google Android vs. Apple iPhone

    Whose Application Ecosystem Will Win?

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    Google Android vs. Apple iPhone: Which mobile phone platform and ecosystem will attract more customers and applications? What should your company’s strategy be?
    Oct. 30, 2009
    All Members
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  • How Citrix Evolved Its Online Community of Customer Advisors

    How to Recruit and Manage a Private Customer Community—Patty’s Visionaries' Interviews' Series

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    Andrea Davidowitz tells the story of how and why she launched a private B2B online community of advisors in 2007 and what she has learned about running and managing a private customer community. Andrea manages strategic customer programs at Citrix.
    Aug. 6, 2009
    Strategies
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  • Green Engineering: Cutting Energy Consumption in the Tropics

    Create a Holistic Model; Monitor and Manage Inputs and Outputs in Real Time; Provide Visualization Tools

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    What are the current best practices in green engineering? Travel with us to Malaysia to learn how to cut energy costs by 60% when cooling buildings in the tropics.
    May. 7, 2009
    All Members
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  • Smart Transportation: Mobility-on-Demand

    A Vision for CityCars and Smart Cities from MIT Media Lab's Smart Cities' Group

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    MIT Media Labs' Smart Cities' program is working on projects to reduce traffic congestion and greenhouse gases by offering "mobility-on-demand" through a combination of mass transit and electric vehicle-sharing.
    Mar. 12, 2009
    All Members
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  • Using Lakes to Monitor the Health of the Planet

    Using Sensors and Cross-Disciplinary Teams to Understand Complex Ecosystems Quickly

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    The PASEO project follows 24 biologists, engineers, and computer scientists as they model and monitor a chain of lakes in Argentina. This case study highlights best practices in green engineering, useful to forward-thinking business strategists.
    Aug. 7, 2008
    All Members
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  • Making Team Innovation Work

    Learning from FIRST How to Inspire Inventors and Build an Innovative Culture

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    FIRST’s annual world robotics championship inspires kids to work together while competing, and to come up with innovative solutions to difficult challenges. There are lessons to be learned on how to inspire adults to innovate and cooperate.
    Apr. 30, 2008
    All Members
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  • CohesiveFT Makes It Easy to “Roll Your Own” Virtual Servers

    Customer-Led Innovation in Virtualization, Service-Oriented Infrastructure and Cloud Computing

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    Cohesive Flexible Technologies is a software start-up whose story to-date provides six best practices in customer-led innovation.
    Mar. 20, 2008
    All Members
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  • IBM.com’s New Look: More Than a Face Lift

    Using Service-Oriented Architecture to Provide an Adaptive Web Experience

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    In June 2007, IBM launched its next-generation Web site and the framework IBM will use to provide a unified online experience across all IBM’s Web properties. This new site architecture and approach embodies a number of best practices.
    Jun. 28, 2007
    Strategies
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  • Customer Support: Success with Knowledge Management

    Best Practices from Fujitsu Siemens, Moeller Group, Nokia Siemens Networks, Siemens A&D, Siemens SIS, O2, and Versatel

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    Seven companies share their success stories in automating the creation and use of knowledge assets for customer service.
    Jun. 7, 2007
    All Members
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  • High Technology Search and Navigation Test Drive

    Finding Specific Information about FAST ESP, Google Search Appliance, IBM OmniFind Edition and Oracle Secure Enterprise Search

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    How well do search vendors do at delivering information to their customers? Check out our test drive of FAST, Google, IBM and Oracle.
    Apr. 19, 2007
    Strategies
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  • Customer Self-Service at Xerox

    Excellent Support for Product Recommendation, Problem Diagnosis/Fix, and Account Management

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    In this customer-self-service test-drive report, I describe my experience in helping myself to customer service at xerox.com by performing key activities of self-service Customer Scenarios and evaluating that experience against our framework.
    Feb. 13, 2007
    Strategies
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  • Customer Self-Service at Apple

    Help Yourself to Perform a Wide Range of Customer Service Activities through a Great UI

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    In this customer-self-service test-drive report, I describe my experience in helping myself to customer service at Apple.com by performing key activities of self-service Customer Scenarios and evaluating that experience against our framework.
    Sep. 28, 2006
    Strategies
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  • Landscape Forms’ Use of GE ColorXpress® Services Customer Innovation Center for a New Product Launch

    Launching a New Product Line Based on Customers’ Input

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    Landscape Forms, an industry leader for the design and manufacturing of outdoor site furniture, worked hand-in-hand with GE ColorXpress® Services Customer Innovation Center experts to help create a bold new product line.
    Sep. 28, 2006
    Strategies
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  • Asterisk and Digium

    Shaking Up the Telecom Industry by Harnessing Customers’ Creativity

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    The Digium/Asterisk story provides a good example of one way to build a viable for-profit business leveraging the open-source model while fostering customer-led innovation.
    Aug. 31, 2006
    Strategies
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  • Cisco Systems

    Growing a Vibrant Online Community for More Than a Decade

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    Cisco supports its customers with interaction-based customer support and a thriving online community of networking professionals.
    Jul. 20, 2006
    All Members
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  • What Business Models Work in an Open Source World?

    Cohesive Financial Technologies: How a Software Start-Up Thinks through Its Options

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    How does open source work as part of a business model? A start-up company explains how to think through the different dimensions of open source.
    Jun. 29, 2006
    All Members
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  • Mozilla Firefox

    Supporting Innovation and Choice by Moving Software to Open Source

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    For anyone interested in understanding how to engage customers in co-designing a new product of any kind, the story of Mozilla Firefox provides some great best practices.
    Apr. 20, 2006
    All Members
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  • National Instruments

    A 30-Year History of Enabling Customer Innovation

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    National Instruments fosters customer-driven innovation in many ways.
    Apr. 6, 2006
    Strategies
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  • Lego Mindstorms NXT

    Powered by Customers’ Inventiveness

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    LEGO® MINDSTORMS™ has been Lego’s highest revenue producing product. It was developed (and enhanced) by Lego’s customers.
    Mar. 16, 2006
    Strategies
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