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Media, Publishing, & Entertainment

• Want Customer-Contributed Content?

  Make It Easy for Your Customers to Multi-Post

  by Patricia Seybold

  Do you want customers to contribute content to your Web site? Customers are more likely to post or curate content in an environment that will "automagically" syndicate that comment or posting out to several other sites.
  Sep. 1, 2009

  Strategies

  

• Customer Self-Service at Xerox

  Excellent Support for Product Recommendation, Problem Diagnosis/Fix, and Account Management

  by Mitchell Kramer

  In this customer-self-service test-drive report, I describe my experience in helping myself to customer service at xerox.com by performing key activities of self-service Customer Scenarios and evaluating that experience against our framework.
  Feb. 13, 2007

  Strategies

  

• Outside Innovation at the BBC

  Q&A with Matt Locke, Head of Innovation, BBC New Media

  by Patricia Seybold

  As the BBC attempts to reinvent itself as a digital media company, the company developed an externally-facing, open innovation strategy.
  Oct. 5, 2006

  Strategies

  

• Getty Images

  Making It Easy for Image-Buying Professionals to Do Their Jobs

  by Ronni Marshak

  Getty Images supports image-buying professionals in finding and licensing stock imagery and film for commercial use.
  Dec. 8, 2005

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• Establishing and Nurturing a Customer-Centric Culture

  Lessons Learned from the Masters (Caterpillar Financial Services, Harrah’s Entertainment, and Lands’ End)

  by Patricia Seybold

  How do you build and nurture a customer-centric culture? Here are some lessons learned from three very different kinds of companies: Caterpillar Financial Services, Harrah’s Entertainment, and Lands’ End.
  May. 5, 2005

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• Streamlining Production at the Harvard Business Review

  Just Enough XML

  by Perry McIntosh

  Harvard Business Review needed to improve the efficiency and timeliness of its derivative product production. A successful bridge between its culture of craftsmanship and automation fueled by XML proved key to its success.
  Mar. 18, 2005

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• Apple’s Lessons for the Rest of Us

  Customer-Led Innovation

  by Patricia Seybold

  Apple’s iPod strategy is paying off brilliantly. The popular iPod, with its iTunes legal music library, has created a halo effect for the rest of Apple’s computer business.
  Jan. 27, 2005

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• Using Search Engines to Find New Customers at the American Institute of Physics

  Scientific Publisher Combines Findability with 'Buy by the Piece' to Grow Its Customer Base

  by Susan Aldrich

  The American Institute of Physics achieved a breakthrough in findability—and conversion—by creating a new platform and using search engines.
  Mar. 4, 2004

  Strategies

  

• Netflix.com Wins Patent on Business Methods

  Turning Customers' Moments of Truth into a Sustainable Business Advantage

  by Patricia Seybold

  We think that Netflix deserved to receive a patent for its innovative approach to renting DVDs (or videogames, or music). Why? The company has demonstrated that it understands its customers’ critical “moments of truth,” and has designed a business model
  Jul. 10, 2003

  Strategies

  

• Protecting Your Digital Assets

  Technical Journal Publishers Lead the Way Using Digital Object Identifiers (DOIs)

  by Patricia Seybold

  The DOI standard for uniquely tagging digitized assets is in widespread use by journal publishers.
  Feb. 13, 2003

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• Understanding Digitization: Trends in Business Models

  Important Lessons from Scientific, Medical, and Technical Publishing

  by Patricia Seybold

  Technical journal publishers have come up with new business models to for generating revenues from digital assets.
  Feb. 6, 2003

  All Members

  

• On the Front Lines of the Customer Revolution: Part 2

  The Internet Radio Royalties Battlefield

  by Patricia Seybold

  An interesting “Customer Revolution” skirmish is underway this Spring as Internet radio providers are struggling to survive the status quo in the music-royalty arena.
  Apr. 18, 2002

  All Members

  

• Adding Executive Job Searching to the Wall Street Journal Interactive Edition

  Crossing the Digital Divide for Job Recruiting

  by Geoffrey Bock

  The Wall Street Journal and Korn Ferry created a partnership to link the WSJ's employment ads with Korn Ferry's interactive screening tool, FutureStep. Their goal: reduce the time to fill business manager positions from 4 months to 30 days.
  Jun. 1, 1998

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• The Wall Street Journal Interactive Edition, 1997

  Extending and Enhancing the Marketplace for Business Information

  by Geoffrey Bock

  No Description Available
  Jan. 1, 1998

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