Merchandising, Recommendations, & Personalization
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PSGroup Bull's-Eye: Ecommerce Search Solutions
Featuring Celebros, Endeca, Fredhopper, Mercado, and SLI Systems
by Susan AldrichWe compare five leading ecommerce search offerings against our 230 evaluation criteria, to pick the leader. -
End-to-End Search Marketing and Customer Experience
Summary of Survey Results
by Susan AldrichMaking the most of your search opportunity isn’t simple, but there are steps you can take to optimize your customers’ search experience and reap increased and more profitable revenue as a result. -
Five Principles of Customer Engagement
How to Connect More People to the Products They Need
by Susan AldrichIn the uncertain economy of 2008, customer engagement may prove to be the key to retail success. Our five principles are tried and true approaches that can help you produce a fresh, engaging experience. -
What Customer-Centric Visionary Execs Are Doing in 2007
Customer-Outcome-Driven Businesses, Disappearing Home Pages, and Other Trends
by Patricia SeyboldWant to know what’s on customer-centric execs’ minds? Here’s an overview of some of the topics discussed at Patty Seybold’s Spring 2007 Visionaries’ Meeting. -
Customer Innovation Guide: Five Roles Your Customers Should Be Playing
How Engaged Are Your Customers in Shaping the Future of Your Business?
by Patricia SeyboldThis guide explores the five different roles that customers can play and companies can leverage to become an outside innovation organization. -
Staples
Customers Help Bring a Customer Experience Promise to Life
by Patricia SeyboldStaples, the office supplies retailer, has outpaced its competition by deeply understanding what its target customers—small business office supplies buyers—really care about. -
What's on the Minds of Lead Customer-Centric Executives in 2006?
Patty’s Visionaries Share Their Visions, Their Realities, and What’s Working for Them
by Patricia SeyboldPatty Seybold’s visionary customer-centric executives are engaging with customers in new ways to co-design better offerings and experiences. -
Bloomingdales.com
Merchandising and Customer Experience
by Susan AldrichBloomingdales.com achieves a high score when measured against Patricia Seybold Group’s E-Merchandising Framework. -
Macys.com
Merchandising and Customer Experience
by Susan AldrichMacys.com achieves a high score when measured against Patricia Seybold Group’s e-merchandising framework. -
E-Merchandising Framework
Applying the 4 Es for Customer Ease
by Susan AldrichEmerchandising should be a basic skill set in every ecommerce organization. We offer a framework for organizing your emerchandising efforts. -
Where Does Support Fit in Your Customers’ Lifecycles? Everywhere!
Support Isn't a Stage in the Customer Lifecycle; It's the Engine That Drives it!
by Patricia SeyboldCustomers need to be supported throughout their entire lifecycle, not just during the post-sales stage. Customer support should be the engine that drives your business process improvements. -
HP Provides Cross-Channel Inventory Visibility
Responding to the Moment of Truth: 'Where Is This Product in Stock?'
by Patricia SeyboldOne of customers' "moments of truth" in deciding which product to buy is knowing where the product is in stock and how soon they can receive it. Hewlett-Packard's Internet marketing group has partnered with Channel Intelligence to provide near-real-time -
Customer Scenario Patterns: Are You Making It Easy for B2B Customers to Select and Buy Your Products? (Part 2)
Anticipating the "Moments of Truth" that Surface Consistently in B2B Customers' Scenarios
by Patricia SeyboldIn many customer scenarios, there are common moments of truth that emerge despite differences in the customers' businesses. This report looks at those moments of truth that surface consistently in B2B select & buy scenarios. -
Customer Scenario Patterns: Are You Making It Easy for B2B Customers to Select and Buy Your Products? (Part 1)
Unpacking "Moments of Truth" that Surface Consistently in B2B Customers' Scenarios
by Patricia SeyboldBefore you begin a Customer Scenario® Mapping exercise, you should capture the context of the scenario. -
Evaluating Product Search Solutions
Summarizing the Evaluation Framework, the Seven Solutions, and the Comparisons
by Susan AldrichThis report is the final chapter in our current product search solution research. In it, we assess our evaluation approach and show you where to focus your own evaluation efforts. -
Product Search Solution Feature Comparison Matrix
Comparing Seven Product Search Solutions against Our Evaluation Framework
by Susan AldrichIn this report, we summarize our framework-based evaluations of seven product search solutions in the form of a matrix. -
PSGroup Bull's-Eye: Product Search Solutions: Best Merchandiser Support Capabilities
Which Providers Offer the Best Merchandiser Support Capabilities?
by Susan AldrichWhich vendor solution hits the Patricia Seybold Group Bull’s-Eye for merchandiser support against our product search evaluation framework? -
E-Merchandising at drugstore.com
How drugstore.com Organizes and Automates Product Merchandising and Marketing
by Susan AldrichAt drugstore.com, constant on-site promotions, internet advertising, and a 30 percent annual turnover in SKUs are managed with a high degree of consistency. -
Best Practices in Dealing with Consumers’ Cross-Channel Retail Behavior
Meeting Consumers' 'Moments of Truth' as They Shop across Channels
by Patricia SeyboldMany of today’s consumers prefer to shop across channels—for example, researching online, buying in the store, and getting support by phone. Cross-channel retail poses significant challenges for retailers and for suppliers of consumer products. We offer -
Capturing Customer Requirements for Content Management
Using Customer Scenario® Mapping to Gather Requirements for Information Attributes, Metadata, Roles, and Responsibilities
by Patricia SeyboldWhat’s the best way to scope and launch any ECM initiative? Start with the audience for the information; identify that audience’s critical scenarios; then identify the information and content required to support those scenarios, the content attributes an
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