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Innovation

• Outside Innovation at the BBC

  Q&A with Matt Locke, Head of Innovation, BBC New Media

  by Patricia Seybold

  As the BBC attempts to reinvent itself as a digital media company, the company developed an externally-facing, open innovation strategy.
  Oct. 5, 2006

  Strategies

  

• Landscape Forms’ Use of GE ColorXpress® Services Customer Innovation Center for a New Product Launch

  Launching a New Product Line Based on Customers’ Input

  by Patricia Seybold

  Landscape Forms, an industry leader for the design and manufacturing of outdoor site furniture, worked hand-in-hand with GE ColorXpress® Services Customer Innovation Center experts to help create a bold new product line.
  Sep. 28, 2006

  Strategies

  

• GE ColorXpress® Services

  Helping Customers Design Differentiated Products

  by Patricia Seybold

  By making it easy—and exciting—for customers to become part of the color design team, GE Plastics has created an innovative business that brings customers back time and time again.
  Sep. 21, 2006

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• Asterisk and Digium

  Shaking Up the Telecom Industry by Harnessing Customers’ Creativity

  by Patricia Seybold

  The Digium/Asterisk story provides a good example of one way to build a viable for-profit business leveraging the open-source model while fostering customer-led innovation.
  Aug. 31, 2006

  Strategies

  

• Customized, Built-to-Order Products

  Solutions that Are Configured by Me and Built for Me

  by Patricia Seybold

  When you enable mass customization, you’re designing all of your product development and manufacturing processes from the customers’ point of view—from the outside in.
  Aug. 10, 2006

  Strategies

  

• Enabling Customer Co-Design

  Using Customer Co-Design Tools and Innovation Toolkits

  by Patricia Seybold

  Here’s an overview of the different kinds of customer co-design tools that you may find of value in working with lead users (advanced users who aren’t yet customers) and lead customers.
  Aug. 10, 2006

  Strategies

  

• How Visual Comfort Uses GroveSite's Collaborative Workspaces to Improve Time-to-Market

  A Small Lighting Design and Manufacturing Firm's Innovative Use of Shared Workspace

  by Ronni Marshak

  Byron Wilson, account manager with Visual Comfort, designer of custom residential lighting products, describes his company’s use of GroveSite collaborative workspaces.
  Aug. 3, 2006

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• Give Customers Important Roles to Play in Shaping Your Business

  Natural Behaviors You Can Tap to Unleash Customer Innovation

  by Patricia Seybold

  Our research in customer innovation revealed that there are five distinct roles that passionate customers naturally adopt with respect to an organization whose products and services they care about.
  Jul. 6, 2006

  Strategies

  

• What Business Models Work in an Open Source World?

  Cohesive Financial Technologies: How a Software Start-Up Thinks through Its Options

  by Patricia Seybold

  How does open source work as part of a business model? A start-up company explains how to think through the different dimensions of open source.
  Jun. 29, 2006

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• Muji

  Engaging Customers to Help with Product Design

  by Patricia Seybold

  Muji—a well-known retail brand in Japan—has integrated customer input and suggestions into its core business operations. Muji encourages customers to submit product design ideas and to comment and vote on each others' ideas.
  Jun. 15, 2006

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• Staples

  Customers Help Bring a Customer Experience Promise to Life

  by Patricia Seybold

  Staples, the office supplies retailer, has outpaced its competition by deeply understanding what its target customers—small business office supplies buyers—really care about.
  Jun. 8, 2006

  Strategies

  

• Making Outside Innovation the “Path of Least Resistance” in Your Organization

  A Blueprint for Harnessing Customer-Led Innovation

  by Patricia Seybold

  Organizations that are doing a great job of harnessing their customers’ creativity to fuel innovation have five practices in common. You can leapfrog your competition by taking these five steps.
  May. 11, 2006

  Strategies

  

• Mozilla Firefox

  Supporting Innovation and Choice by Moving Software to Open Source

  by Patricia Seybold

  For anyone interested in understanding how to engage customers in co-designing a new product of any kind, the story of Mozilla Firefox provides some great best practices.
  Apr. 20, 2006

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• Koko Fitness

  Discovering Baby Boomers’ Health and Fitness Issues

  by Patricia Seybold

  Koko Fitness is a new start-up company that was designed from the outside in—starting with customers’ desired outcomes.
  Apr. 13, 2006

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• National Instruments

  A 30-Year History of Enabling Customer Innovation

  by Patricia Seybold

  National Instruments fosters customer-driven innovation in many ways.
  Apr. 6, 2006

  Strategies

  

• Introduction to Outside Innovation

  The Outside Innovation Imperative

  by Patricia Seybold

  The outside innovation process involves engaging with lead users and lead customers in a variety of roles to create new products, processes, and business models. There are 7 ways in which outside innovation differs from traditional innovation processes.
  Mar. 30, 2006

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• Customer Scenario® Design: An Approach for Outside Innovation

  Co-Designing Your Business with Your Customers

  by Patricia Seybold

  Here are the fundamentals of Customer Scenario Mapping, our methodology for outside-in co-design.
  Mar. 23, 2006

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• The History of Customer Scenario® Design

  Co-Designed and Evolved with Customers

  by Patricia Seybold

  Our Customer Scenario® Mapping methodology was a long-term result of our first outside-in design session with customers, almost 20 years ago.
  Mar. 23, 2006

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• Lego Mindstorms NXT

  Powered by Customers’ Inventiveness

  by Patricia Seybold

  LEGO® MINDSTORMS™ has been Lego’s highest revenue producing product. It was developed (and enhanced) by Lego’s customers.
  Mar. 16, 2006

  Strategies

  

• Zopa Case Study: How Zopa Is Creating a New Financial Services Exchange

  Peer-to-Peer Lending and Borrowing for “Freeformers”

  by Patricia Seybold

  Here’s a description of what the Zopa team did to meet their target audiences’ key scenarios and to design their business once they clearly understood those scenarios.
  Feb. 23, 2006

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